In this episode we dig into live events, explore why they’re one of the most effective ways to help people before you sell, and how to run them well.

We talk about the unique power of in-person workshops to build trust and clarity with your ideal clients, what makes a good event (and what absolutely doesn’t), and the balance between giving value and overwhelming your audience. We also share lessons from our own workshop experiences — the wins, the mistakes, and the moments that made the biggest difference.

If you’re thinking about running a live event to deepen relationships with your audience, or if you’ve tried it before and want to do it better, this one’s for you.

Thanks for listening to Help Before You Sell!

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Connect with Pete, Matt and Rob on LinkedIn:

Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/

Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/

Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/