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Hiring and onboarding a sales team can either make your business or break it. If you don't have a solid hiring process in place, you'll end up guessing who’s right for the job instead of making an informed choice and hoping they’ll figure it out on their own.

But wrong hires or weak onboarding cost money because it leads to high turnover, frustrated salespeople, and lost sales. You need a clear process to find the right talent, get them up to speed with your business, and keep them motivated with fair, effective compensation.

So, how do you build a strong sales team?

Which onboarding methods actually work?

And how do you create compensation plans that drive results without hurting your profits?

My guest today is Aleasha Bahr. She is a sales strategist, speaker, best-selling author, and founder of the Black Sheep Sales Method™. Because if it’s a fit, it’s a fact and there’s no selling involved. She has 15 years of experience customizing sales strategies to your personality, audience, and service (because sales is not a one-size-fits-all!)

Her methods empower business owners to effortlessly convert up to 80% of their leads without pressure, pitching or pretending to be someone else. Aleasha’s signature Black Sheep Sales Method is based on 15+ years of sales experience, tens of millions of dollars in services personally sold herself and sold by service providers she’s supported. She has been featured on Rocky Mountain Marketing Podcast, Sales Game Changers, Business Innovators Radio, and Outside Sales Talk.

Aleasha is also the host of the “Sales Is Not A Dirty Word” podcast.

We discuss: (timestamps)

02:34 What’s broken in sales hiring?

04:21 Why experience alone isn’t enough for sales success

09:03 When to hire a sales strategist

11:08 What goes into an effective sales strategy?

16:22 Positioning salespeople as experts

18:16 Helping clients focus on what they need

19:54 Rolling out a new sales strategy to seasoned salespeople

23:51 Red and green flags when hiring salespeople

27:10 How hiring for sales differs from hiring for other roles

30:47 Building a diverse sales team culture and compensation insights

33:36 Actionable next steps to take to develop a strong sales strategy

Resources:
Aleasha Bahr, Sales Strategist and Founder, Black Sheep Sales Method
http://www.aleashabahr.com/

LinkedIn:
https://www.linkedin.com/in/aleashabahr

Black Sheep Sales Method™:
https://aleashabahr.com/blacksheep/

Podcast:
Sales Is Not A Dirty Word

Kathy Svetina, Fractional CFO:
https://www.newcastlefinance.us/
Blog post | How to Hire, Onboard, and Compensate Salespeople Effectively
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