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308 Tyler Kemp Reach and attract your ideal customer with intent
Manage episode 306461378 series 1182004
Tyler Kemp is the chairman of the board and CEO of IntentFlow, which helps companies find new customers who are looking to buy using AI and intent data. He is also CEO of Leadroll.co, which helps companies get more sales meetings for high ticket sales.
We talked about what it takes to reach and attract your ideal customers in a world in which privacy is taking center-stage and personal data and cookies and tracking is being limited more and more. This is causing a lot of anxiety for marketing teams. Tyler suggests we need to urgently learn about buyer intent and leverage that knowledge to meet people where they are to offer relevant, useful, helpful content and other offers in the moment of need.
More about Tyler:
* His company, IntentFlow: https://www.intentflow.com/thesis
* On Linkedin: https://www.linkedin.com/in/tjkemp/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit helpingsells.substack.com
355 episodes
Manage episode 306461378 series 1182004
Tyler Kemp is the chairman of the board and CEO of IntentFlow, which helps companies find new customers who are looking to buy using AI and intent data. He is also CEO of Leadroll.co, which helps companies get more sales meetings for high ticket sales.
We talked about what it takes to reach and attract your ideal customers in a world in which privacy is taking center-stage and personal data and cookies and tracking is being limited more and more. This is causing a lot of anxiety for marketing teams. Tyler suggests we need to urgently learn about buyer intent and leverage that knowledge to meet people where they are to offer relevant, useful, helpful content and other offers in the moment of need.
More about Tyler:
* His company, IntentFlow: https://www.intentflow.com/thesis
* On Linkedin: https://www.linkedin.com/in/tjkemp/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit helpingsells.substack.com
355 episodes
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