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Ep. 136 - The Future of Ad Tracking

Hence The Future

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Browser Wars, iOS 14 Changes, and The Emergence of Web 3.0 🌐

In this episode, Mattimore explores how imminent changes to iOS 14 and online tracking mechanisms will impact the future of the open web.

Topics discussed:

  • Why the ad industry is changing
  • The online privacy movement
  • Anti-trust, regulations, competition
  • Comparing Web 1.0, 2.0, & 3.0
  • Apple’s iOS 14 announcement
  • Facebook’s response to iOS 14
  • Google’s announcement re: cookies
  • Competition among advertisers
  • Competition among browsers
  • Decentralization

Future scenarios:

  • Worst case scenario
  • Best case scenario
  • Most likely scenario

Thanks for tuning in 🔭

  • Website: hencethefuture.com/
  • Instagram: instagram.com/hencethefuture/
  • Twitter: twitter.com/hencethefuture
  • YouTube: youtube.com/c/HenceTheFuturePodcast
  • Hashtags: #htf #hencethefuture #adtracking #iOS14
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173 episodes