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When your inbox values don’t align with your ethics... it’s time to change the rules.

In this conversation, Jacki sits down with Bev Feldman—email strategist, tech fairy, and outspoken advocate for human-first systems—to unpack what it really means to run email marketing through a lens of consent, clarity, and care.

Bev isn’t here to shame your funnel. She’s here to reframe it.

We talk about walking away from “bro marketing,” setting boundaries with confidence, and why your opt-in might be doing more harm than good. Whether you’ve been in business for years or are just getting started, this episode offers a grounded, strategic look at how to rebuild your marketing in a way that respects both your values and your audience’s autonomy.

If you’ve ever wondered whether your freebies actually matter—or felt uneasy about your list-building practices—this one’s for you.

Topics Covered:

• Bev’s personal growth and how it’s reshaped her client boundaries (03:33)
• What “consent-based” email marketing actually looks like (05:15)
• Rethinking the freebie-to-funnel pipeline—and why Bev insists on opt-outs (11:07)
• What to audit if your email list isn’t feeling good anymore (15:40)
• Practical tweaks to make your emails feel clearer and more ethical (20:08)

You can find Bev at:

Website: yourpersonaltechfairy.com

LinkedIn: in/beverlyfeldman1

What next?

• Follow Here's What I Learned on your favorite podcast player
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Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US