Meet Val Weber: Realtor, Charleston Travel Guide, and Social Media Strategy Genius. Val was kind enough to allow me to interview her and pump her for information on how she built her impressive Instagram account, The Charleston Home!

Val's IG account is gorgeous, authentic, and magnetic... and what that has led to is hundreds of thousands of dollars in gross commissions from Instagram-generated leads. She has built the go-to IG account for people moving to and living in Charleston. Listen to this episode to hear...

• How Val's Instagram account has evolved from inception to today
• How she grew her following to nearly 10k (!)
• How she’s created a geographically focused IG account that has organically grown her real estate business and brought her countless high-quality, high price point leads

She shares tips on building a social media following that focuses on quality over quantity, her 3 content pillars, and her 4 key methods for delivering her content:

1. Creating connection + community

2. Building credibility and loyalty

3. Hooking followers with beautiful home content

4. Judicious use of calls to action + lead capture

Listen for the mic drop of “How can you just serve people? Period.” and Val's controversial hot take in the final 30 seconds of the episode!

Go stalk Val's client-facing account @thecharlestonhome and get all her tips for you, the Realtor, @the.inspiresociety.

Val has an amazing membership that I personally endorse called The INSPîRE Society Membership & Community for Real Estate Agents - learn more here.

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👋 Let’s connect on Instagram: www.instagram.com/tinabeliveau
Follow me @tinabeliveau for real talk, strategy, and behind-the-scenes tips.

📍 Have a buyer or seller in Maryland?
My team would love to take great care of them - and pay you a referral fee.
With 1,900+ homes sold, you can trust we’ll deliver 5-star service every time.

Email [email protected] or visit www.thebeliveaugroup.com to connect.