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We unpack the federal push to restrict hemp products, then turn to a grounded model for the future: regenerative organic cannabis. Darren Story from Coastal Sun shares how soil health lowers costs, why OCAL matters, and how compassion and affordability can scale.
• hemp policy shock and what it means for access
• lessons for advocacy and industry unity
• Darren’s path from blueberries to cannabis
• WAM partnership and medical-first roots
• OCAL certification and consumer education
• regenerative farming practices and cost
• navigating DCC rules and animal integration
• brand positioning and diverse consumers
• greenhouse tech for organic at scale
• expansion via teaching and partnerships
• wellness ethos, leadership, and discipline
• affordability, SP34 donations, and unit economics
• measured growth and a five-year vision
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High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
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Remember to always stay curious, stay informed, and most importantly, keep your spirits high.


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Chapters

1. Morning Mixer Invite And Opening (00:00:00)

2. Veterans Day And Hemp Policy Shock (00:02:27)

3. Lessons For Advocates And Industry Unity (00:05:20)

4. Pivot To Regenerative Cannabis (00:07:21)

5. Darren’s Origin Story And WAM Era (00:09:23)

6. Medical License, OCAL, And Organic Proof (00:15:20)

7. Regenerative Principles And Planet Health (00:20:30)

8. Regulations, DCC Hurdles, And Animal Integration (00:24:00)

9. Brand Positioning And Consumer Profile (00:28:20)

10. Expansion Paths And Teaching Other States (00:31:45)

11. Greenhouse Tech For Organic At Scale (00:35:00)

12. Mission, Plant Medicine, And Wellness (00:38:00)

13. Personal Routine, Leadership, And Culture (00:42:00)

14. Affordability, Compassion, And Unit Economics (00:46:20)

15. Five-Year Vision And Measured Growth (00:50:00)

113 episodes