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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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We unpack the 365-day clock facing hemp-derived THC beverages, why the category exploded, and how a policy rider vaulted prohibition-style limits into law. Martín Caballero of BevNet joins us to map realistic paths forward, where coalition power lives, and what compromises might actually work.
• why hemp-derived THC drinks resonated with mainstream shoppers
• how a funding bill rider created the new 0.4 mg per package limit
• why fragmented advocacy loses to unified, well-funded lobbies
• lessons from retailers and distributors who want the shelf to stay
• a pragmatic path: low-dose through three tiers, higher dose in cannabis channels
• why beverages won’t simply shift to illicit markets or dispensaries
• what data, packaging, and age-gating standards could secure legitimacy
• the role of investors, timelines, and state-level regulators
• scenarios for compromise without collapsing innovation
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High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspiritspod.com and listen to all of our past shows.
THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.
Chapters
1. Setting The Stakes And Mood (00:00:00)
2. IgniteIt Conference Takeaways (00:02:18)
3. Personal Impact And Unity Calls (00:04:22)
4. Chaos, Lobbying, And Power (00:08:45)
5. Introducing Guest: BevNet’s Martin (00:10:05)
6. How BevNet Covers Cannabinoids (00:11:32)
7. Why THC Beverages Took Off (00:13:35)
8. The “Own Goal” And Retail Proof (00:17:05)
9. What The New Hemp Language Does (00:18:52)
10. Why It Passed And Media Lag (00:22:06)
11. Can The Category Survive A Year (00:24:48)
12. Investors, Supply Chains, And Risk (00:27:14)
13. Alcohol’s Dilemma And Motives (00:29:02)
14. Three-Tier System And Power (00:32:08)
15. Unity, Polls, And Backsliding (00:34:32)
16. Will Money Or People Decide (00:37:05)
17. Retailers And Distributors Push Back (00:40:04)
18. Target, Circle K, And Timing (00:42:05)
19. Path Forward: Low Dose Through Three Tiers (00:43:58)
20. One Plant Vision And Realpolitik (00:47:02)
21. Focus The Ask And Avoid Sprawl (00:50:10)
22. Would Sales Shift To Dispensaries (00:53:18)
113 episodes
