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Most new e-commerce sellers are starting in the wrong place.

In 2025, the rules have changed. Tariffs are higher. Social commerce is exploding. Marketplaces dominate global sales. If you're still launching the old way, you're already behind.

In this week’s Friday “Week in Review,” Neil breaks down the real starting point for new sellers. You’ll learn the five decisions that determine your success, how to validate products with data, how to choose the right channel, and the early metrics that matter.

In This Episode, We Cover:

✅ Why most new sellers start in the wrong place
✅ The five decisions that determine your success in 2025
✅ How to validate product ideas without gambling
✅ How to budget your first ninety days and avoid common money traps
✅ Why pricing determines your survival in a tariff-heavy market

📍 Chapters

00:00 Most New Sellers Start Wrong in 2025
00:54 The Five Decisions That Shape Your Success
01:27 Marketplace First, Not Branding
02:04 Validating Products With Real Data
03:17 Pricing Determines Your Future Margin
04:11 How New Sellers Fall Into the Growth Trap
05:30 Find Winning Products With the $5 Product Research GPT

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

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