Most business owners still treat video as a marketing tool. But in 2025, it is the storefront.

In this episode, Neil Twa sits down with Nicolas from eStreamly to unpack how shoppable videos and livestream commerce are transforming the way consumers buy online. From TikTok Shops generating millions per video to Amazon’s new in-stream shopping features, they reveal how brands are converting attention into purchases faster than ever.

In This Episode, We Cover:
✅ How TikTok and Amazon are leading the shoppable video revolution
✅ The secret behind viral videos that generate million-dollar sales
✅ Why attention span and content volume are the new marketing currency
✅ Frameworks for creating high-converting videos and livestreams
✅ How to repurpose TikTok content across platforms for maximum ROI
✅ Why every e-commerce brand must start acting like a media company
✅ The future of livestream shopping and video gamification

📍 Chapters
[00:03:00] How TikTok Shops Created an $18B Market
[00:05:00] The Reality of Going Viral: Quantity Over Perfection
[00:07:30] Amazon’s Move Into Media and Interactive Ads
[00:10:00] Building High-Performing Video Frameworks
[00:13:00] Hooks, Engagement, and the Power of Iteration
[00:16:00] Why Content Volume Beats Perfectionism
[00:21:00] How to Win With Livestream Commerce
[00:25:00] Platform Strategy and the Law of Consistency
[00:27:00] The Future of E-Commerce and Video Monetization

🚀 Learn more about Nicolas and eStreamly https://get.estreamly.com

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

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