The Great Resignation sweeping the nation has people leaving unsatisfying jobs at unprecedented rates. Higher education is, by many anecdotal accounts, being hit hard by this trend. And that hit is coming at precisely the wrong time, as longer-term dips in enrollment dovetail with a broader cultural questioning of the value of a four-year college degree, all of which is exacerbated by a sharp, pandemic-driven decline in incoming freshmen. Seth Odell and Corynn Myers join host Kevin Tyler to discuss why people are leaving their ins of private enterprise, and what higher ed needs to do to retain top talent; all three have left higher ed for agency roles in the last year and a half.