The profitable #1 ranked vape brand in Arizona has taken no outside funding to expand to its current footprint in five markets (AZ, CA, OH, OK, MO).

Background. Prior to founding Timeless, Rocky was CEO & Co-Founder of Molly Water, a premium alkaline mineral water designed to assist in regulating the body’s pH balance. Rocky and COO Shawn Williams sold the brand into 200+ convenience stores in Arizona and California between 2008-2011. While Molly Water was not a successful venture for the pair as Alkaline water, and beverage in general, is a tough category—a lot of the learnings on consumer education, community, branding and marketing helped lay the groundwork for Timeless. Rocky and Shawn started the lifestyle brand Always Timeless in 2010 when they opened a screen print shop and resale store on Mill Avenue in Tempe, AZ.

Overview. Timeless is headquartered in Scottsdale, AZ and currently operates in Arizona, California, Oklahoma, Ohio, and Missouri. It holds the #1 ranking for market share in AZ for vapes (BDSA estimates Timeless generates ~$6.8M/month1 in AZ sales, ahead of Select, Stiiizy, Abstrakt, Jukebox, Dime Industries, Item 9 Labs, Drop, Grow Sciences), and is one of the top 5 vape companies nationally (and only one of two that is independent, Stiiizy being the other). For BDSA trackable markets that Timeless is in (AZ, CA, MO), the brand ranks #4 behind Stiiizy (not in MO), Select and Raw Garden (only in CA).

BDSA estimates that Timeless did ~$75M in retail sales in 2021. Building on the success of Timeless, the Company has launched a “house of brands,” which includes prerolled brands JOILO and Tumble.