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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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With FIFA 2026 on the horizon, now is the time for casino operators to get serious about integrated sports betting strategies. In this special episode, moderated by Zoltan, we sit down with Iren Kuznietsova, Head of Business Operations at SOFTSWISS Sportsbook, to explore a practical roadmap for maximizing engagement, retention, and revenue during one of the world’s biggest sporting events.
From the most common pitfalls operators face, to proven mechanics for player retention, and the tools SOFTSWISS provides—including dedicated support teams—this conversation is packed with actionable advice. We also reflect on five years of SOFTSWISS Sportsbook, dive into emerging betting trends for 2026, and preview insights from the 2026 iGaming Trends Report.
🎯 Whether you're looking to boost acquisition, improve retention, or build a bulletproof sports betting strategy for FIFA, this episode delivers the playbook.
📥 Download the iGaming Trends Report: https://www.softswiss.com/reports/igaming-trends/
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