AI is everywhere, but that doesn’t mean your content has to sound like a robot wrote it. In Episode 106 of the Hit Record Podcast, Meredith Olmstead and Sophie Bawany break down how financial marketers can use AI tools to save time while still creating real, engaging content that sounds human.
Key Takeaways:
Use AI to streamline, not to replace: AI is a powerful tool for idea generation, scheduling, and research. But it should never create final content on its own. Real stories, emotional nuance, and the right tone still need a human touch.
Authenticity builds trust with your audience: If your content feels robotic or too polished, members will notice. The most effective posts come from a mix of structure and spontaneity. Review, edit, and personalize AI-generated content to make it sound like your brand.
Be transparent about how you use AI: Don’t hide the fact that you're using AI. Instead, frame it as a way to work more efficiently and spend more time connecting with real people. When used with intention, AI can actually enhance the human side of your marketing.