What does it really take to turn two trucks and a hunch into the most reviewed home services brand in Dallas? CEO and co-founder Gus Antos joins us to share how Milestone Home Service Company scaled by choosing a neglected niche, building a people-first culture, and treating every day like a chance to earn trust again. No hype, no silver bullets—just values lived out in hiring, service, and relentless follow-through.
We dig into the moment Milestone shifted from construction to residential service and why that single focus changed everything. Gus explains how faith guides his leadership without turning into a marketing shtick, why “Best Companies to Work For” is the only award that truly matters, and how reading every review—then celebrating wins and fixing misses—created a flywheel for quality. You’ll hear the simple system behind 35,000+ Google reviews at 4.9 stars and how a small-business mindset can thrive at scale.
We also explore the next wave of growth: AI. Partnering with Peakzi helped Milestone ensure large language models and assistants surface accurate, up-to-date facts. As Gus puts it, it’s not what you think your brand is—it’s what AI thinks your brand is. From early broadcast TV and PPC to today’s AI infrastructure, Milestone keeps moving where attention goes, all while staying rooted in DFW with a focused giving strategy around military, kids, and churches.
If you lead a home service company—or any service brand—this conversation offers a practical roadmap: invest in people, make reviews your scoreboard, and shape your digital presence so humans and AI both understand your value. Subscribe, share with a fellow operator, and leave a review telling us which idea you’ll implement first.

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More resources at: https://callmilestone.com/

Peakzi Podcast: Home Services Success Stories