I welcome you to #NotServiceConnected—a movement born out of both frustration and resilience.

Our story began with a deeply personal experience: after years of service and with medical documentation in hand, I was told by the VA that I was “not service connected.” The words stung, not just because of the denial, but because they dismissed the reality of my struggles. The frustration only grew when I was told I needed continuity of care, yet even after following the process, it still wasn’t enough.

This isn’t just my story—it’s the story of countless Veterans who’ve been overlooked, denied, or left to navigate a broken system on their own. That painful truth became the spark that ignited #NotServiceConnected, a platform to raise awareness, stand in solidarity, and demand better for those who’ve worn the uniform.

We channel that mission into what we create. Our premium T-shirts—crafted in your choice of 100% Cotton, 50/50 Blend, or Tri-Blend—feature bold, impactful designs that don’t just look good, they say something. Each shirt carries a message that shines a light on the struggles many Veterans face, turning personal frustration into a statement of strength and unity.

But #NotServiceConnected is about more than apparel—it’s about impact. That’s why 20% of every profit goes directly to verified nonprofits supporting Veterans. Every shirt purchased helps fund real programs that provide healing, resources, and hope to the men and women who’ve given so much.

When you wear a #NotServiceConnected T-shirt, you’re not just putting on clothing. You’re joining a movement. You’re standing shoulder-to-shoulder with Veterans across the nation. You’re amplifying their voices. You’re saying that denial doesn’t define us—and together, we will be seen, heard, and recognized.

This is more than a brand. This is a call for change.
This is #NotServiceConnected.