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304 | Being Real: The Key to Growing an Authentic Audience | with Krystal Hughes

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Manage episode 450804527 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

When social media became popular, Krystal Hughes began sharing her DIY rhinestone projects on Instagram, and that’s when things really started to take off. Her audience was curious about the rhinestones she was using, so after some research, she became a rhinestone supplier.

A few years later, people started asking what glue Krystal used for her projects, and after extensive testing, she launched my own product, Krystal Glaze glue. It quickly became her top seller and opened up even more opportunities to connect with a wider audience.

In This Conversation We Discuss:

  • [00:42] Intro
  • [02:09] discovering passion for rhinestone crafting
  • [04:14] Transforming audience questions into business idea
  • [04:54] Gaining audience without chasing the algorithm
  • [06:07] Evolving social content into a thriving business
  • [07:08] Posting consistently to drive rapid follower growth
  • [07:51] Balancing organic growth with paid ads for success
  • [10:53] Episode sponsors: StoreTester and Intelligems
  • [14:05] Using self-expression to attract the right customers
  • [15:04] Motivating audiences with creative storytelling
  • [17:10] Finding success by sharing your journey with others
  • [17:55] From content creation to connecting personally
  • [18:55] A supportive community in Shine Brighter Society
  • [19:45] Grounding yourself in faith & purpose to keep going
  • [21:08] Shopping high-quality rhinestones at Krowned Krystals

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

460 episodes

Artwork
iconShare
 
Manage episode 450804527 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

When social media became popular, Krystal Hughes began sharing her DIY rhinestone projects on Instagram, and that’s when things really started to take off. Her audience was curious about the rhinestones she was using, so after some research, she became a rhinestone supplier.

A few years later, people started asking what glue Krystal used for her projects, and after extensive testing, she launched my own product, Krystal Glaze glue. It quickly became her top seller and opened up even more opportunities to connect with a wider audience.

In This Conversation We Discuss:

  • [00:42] Intro
  • [02:09] discovering passion for rhinestone crafting
  • [04:14] Transforming audience questions into business idea
  • [04:54] Gaining audience without chasing the algorithm
  • [06:07] Evolving social content into a thriving business
  • [07:08] Posting consistently to drive rapid follower growth
  • [07:51] Balancing organic growth with paid ads for success
  • [10:53] Episode sponsors: StoreTester and Intelligems
  • [14:05] Using self-expression to attract the right customers
  • [15:04] Motivating audiences with creative storytelling
  • [17:10] Finding success by sharing your journey with others
  • [17:55] From content creation to connecting personally
  • [18:55] A supportive community in Shine Brighter Society
  • [19:45] Grounding yourself in faith & purpose to keep going
  • [21:08] Shopping high-quality rhinestones at Krowned Krystals

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

460 episodes

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