In this episode of Hoopsology, we dive deep into the global growth of basketball with an exclusive conversation featuring a key executive behind the Asia University Basketball League, AUBL CEO Jay Li. Learn how NBA legend Yao Ming’s legacy inspired a new movement to elevate college basketball across Asia and how the AUBL is building the next generation of international hoops stars.

Our guest discusses:

Jay working with Yao Ming as chief of staff

Why college sports are the missing piece in Asia’s sports culture

How the AUBL is modeled after March Madness and the NCAA

The global future of basketball—including possible NBA expansion into Asia

Behind-the-scenes of the hit anime basketball series Left-Hand Layup, now streaming on Crunchyroll

Whether you're an NBA superfan, Rockets loyalist, or passionate about basketball culture around the world, this is a must-listen.

🎧 Available now on Apple Podcasts and Spotify.

📍 First AUBL tournament tips off August 18–24 in Hangzhou, China.

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