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In this episode of Horses, Hope & Hustle, Crystal takes you behind the scenes of Big Sky Horse Sales, The Colorado Horse Sale, and The Southern Belle Classic — three unique events, all built on the same foundation of honesty, quality, and connection.

From building buyer trust to crafting transparent marketing that actually converts, this episode dives into the strategies, systems, and standards that separate good sales from great ones. We talk about what consignors need to know before listing, how to set horses up for success, and the small details that make a big impact when it’s sale day.

If you’re serious about selling horses the right way — with integrity, connection, and results — this is your playbook.


Big Sky Horse Sales
Marketing with Honest Intent offering Online Auctions & Custom Events from Montana to Arizona.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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Whether you found us by accident or on purpose (bonus points if you did), we’re glad you’re here. This is the official home of Horses Hope & Hustle — the podcast for all things horses, hope, and hustle. I’m your host, Crystal Show.

Here, we dive into the real and the raw: stories from the saddle, lessons from the tough days, and the grit it takes to chase what matters. This space was created with honesty, purpose, and heart — for the lifelong horse people, the newly obsessed, and anyone looking for meaning in the middle of life’s chaos.

So whether you’re listening from the saddle, the pickup, or with coffee at the kitchen table, welcome. Subscribe, follow along, and make yourself at home.

This is Horses Hope & Hustle — welcome to the ride.

Follow our website for merch, blog content and more! horseshopeandhustle.com

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16 episodes