Capitalmind looks at stocks, bonds, funds and the macro to bring you their view on the Indian financial markets. We discuss all things related to investing at our focussed podcast that keeps it simple. For more, go to capitalmind.in and to invest with us, visit capitalmindwealth.com
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Content provided by Host Planet. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Host Planet or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Vacation Rental Marketing in 2025: Trends & Tips from Alex Husner
Manage episode 489626405 series 3509824
Content provided by Host Planet. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Host Planet or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of the Host Planet Podcast, we're joined by Alex Husner, seasoned marketing expert and co-host of Alex & Annie: The Real Women of Vacation Rentals.
Alex shares a wealth of insights on why so many short-term rental businesses fall short when it comes to marketing – and what they can do to fix it. From the challenges of over-reliance on OTAs to the true cost of direct bookings, Alex unpacks actionable strategies that property managers and hosts of all sizes can start using today.
Whether you're trying to build a trustworthy brand, boost your credibility online, or simply stay ahead of 2025 marketing trends, this episode is a masterclass in vacation rental growth strategy. Alex also opens up about her recent career move, lessons learned from the industry, and why relationships are the ultimate game-changer.
Key takeaways:
* Direct bookings are powerful, but they aren’t free – investing in marketing and trust-building is essential.
* Brand identity is a major growth driver and helps smaller operators compete with big players.
* Success in this industry still comes down to people – your team, your network, and your guests.
1:02 Why companies don’t prioritise marketing
2:40 Too easy with the OTAs
4:40 Airbnb policy changes
7:07 Common mistakes when building a direct booking channel
8:52 Direct bookings are not free
9:23 Direct booking tips
11:16 The role brand identity plays in growing a vacation rental business
13:05 How to gain trust when people visit your website
16:27 Advice to smaller operators who want to look more credible
18:30 Trends in 2025
21:24 Key marketing messages
23:33 Alex’s career move
26:58 Alex & Annie: The Real Women of Vacation Rentals
29:35 Favourite brand: Boom
31:06 Individual shout-out: Simon Lehmann
32:11 No. 1 lesson learned: it’s all about people
Host Planet: https://www.hostplanet.club/
James Varley: https://www.linkedin.com/in/jdsvarley/
Alex Husner: https://www.linkedin.com/in/alex-o-husner-1844306/
Episode to check next: The Smart Way to Price Your Vacation Rental: https://www.youtube.com/watch?v=YsHYwAUreLs&t=2s
The Host Planet Podcast is presented by James Varley, a holiday let investor and property manager who is also the Founder of Host Planet. Before founding Host Planet, James spent 20 years in the media, including a decade leading corporate communications for the FIFA World Cup Qatar 2022.
Contact the show: [email protected]
#HostPlanet #HostPlanetPodcast #HostPlanetBitesize #ShortTermRentals #VacationRentals #HolidayLets #Airbnb #BookDirect #PropertyManagement #PropertyInvestment #BookingCom #Vrbo #AlexHusner #Alex&Annie #RealWomenVacationRentals
160 episodes
Share
Manage episode 489626405 series 3509824
Content provided by Host Planet. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Host Planet or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of the Host Planet Podcast, we're joined by Alex Husner, seasoned marketing expert and co-host of Alex & Annie: The Real Women of Vacation Rentals.
Alex shares a wealth of insights on why so many short-term rental businesses fall short when it comes to marketing – and what they can do to fix it. From the challenges of over-reliance on OTAs to the true cost of direct bookings, Alex unpacks actionable strategies that property managers and hosts of all sizes can start using today.
Whether you're trying to build a trustworthy brand, boost your credibility online, or simply stay ahead of 2025 marketing trends, this episode is a masterclass in vacation rental growth strategy. Alex also opens up about her recent career move, lessons learned from the industry, and why relationships are the ultimate game-changer.
Key takeaways:
* Direct bookings are powerful, but they aren’t free – investing in marketing and trust-building is essential.
* Brand identity is a major growth driver and helps smaller operators compete with big players.
* Success in this industry still comes down to people – your team, your network, and your guests.
1:02 Why companies don’t prioritise marketing
2:40 Too easy with the OTAs
4:40 Airbnb policy changes
7:07 Common mistakes when building a direct booking channel
8:52 Direct bookings are not free
9:23 Direct booking tips
11:16 The role brand identity plays in growing a vacation rental business
13:05 How to gain trust when people visit your website
16:27 Advice to smaller operators who want to look more credible
18:30 Trends in 2025
21:24 Key marketing messages
23:33 Alex’s career move
26:58 Alex & Annie: The Real Women of Vacation Rentals
29:35 Favourite brand: Boom
31:06 Individual shout-out: Simon Lehmann
32:11 No. 1 lesson learned: it’s all about people
Host Planet: https://www.hostplanet.club/
James Varley: https://www.linkedin.com/in/jdsvarley/
Alex Husner: https://www.linkedin.com/in/alex-o-husner-1844306/
Episode to check next: The Smart Way to Price Your Vacation Rental: https://www.youtube.com/watch?v=YsHYwAUreLs&t=2s
The Host Planet Podcast is presented by James Varley, a holiday let investor and property manager who is also the Founder of Host Planet. Before founding Host Planet, James spent 20 years in the media, including a decade leading corporate communications for the FIFA World Cup Qatar 2022.
Contact the show: [email protected]
#HostPlanet #HostPlanetPodcast #HostPlanetBitesize #ShortTermRentals #VacationRentals #HolidayLets #Airbnb #BookDirect #PropertyManagement #PropertyInvestment #BookingCom #Vrbo #AlexHusner #Alex&Annie #RealWomenVacationRentals
160 episodes
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Similar to Host Planet
Capitalmind looks at stocks, bonds, funds and the macro to bring you their view on the Indian financial markets. We discuss all things related to investing at our focussed podcast that keeps it simple. For more, go to capitalmind.in and to invest with us, visit capitalmindwealth.com
…
continue reading
An archive of each full weekday episode of the award-winning program presented by Stephen Grootes.
…
continue reading
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
…
continue reading
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…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Best friends Joel and Matt are the co-hosts of How to Money which is all about providing the knowledge & tools that normal folks need to thrive in areas like debt payoff, DIY investing, and crucial money tricks that will provide continuous help along your journey. We believe that access to unbiased and jargon-free personal finance guidance is more necessary than ever before. When you handle your money in a purposeful, thoughtful way that works for your lifestyle, you can really start living ...
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Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
Each week Doug Hoyes talks to industry experts about debt, money, and personal finance. Don't be confused; listen as the guest experts cut through the jargon and share practical advice.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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