What happens when artificial intelligence meets the deeply human experience of dining out? That's the fascinating territory explored in our conversation with David Ovens, Head of Marketing for Seagrass Boutique Hospitality Group, who brings his extensive experience from packaged goods giants like Unilever to global restaurant brands like Taco Bell.
David reveals how AI is transforming restaurant marketing in two game-changing ways. First, content generation has evolved dramatically, with AI now creating restaurant imagery so realistic "it is difficult for the layperson to see the difference between real life and AI-generated life." This technological leap allows marketing teams to produce compelling visuals without disrupting restaurant operations or scheduling complex photoshoots.
Even more fascinating is how Seagrass leverages first-party customer data to create emotionally resonant dining experiences. By analyzing booking information and purchase history, restaurants can now recognize returning guests, acknowledge their preferences, and deliver personalized service that makes customers feel genuinely valued. As David explains, "What makes the restaurant sticky is the fact that you as an individual human being feel a sense of connection and appreciation and respect."
The conversation delves into thought-provoking questions about the future of AI in hospitality. How far is too far when personalizing the guest experience? Where's the line between helpful recognition and uncomfortable surveillance? Could restaurants eventually analyze different contexts – distinguishing between your business dinners and family outings – to further refine their approach?
Join us for this illuminating discussion on the present and future of AI in marketing, where we separate what's genuinely transformative from what remains aspirational. Whether you're a marketing professional, restaurant owner, or simply curious about how technology is reshaping everyday experiences, this episode offers valuable insights into the delicate balance of data, personalization, and human connection.

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