Is your business ready for the slow season, or does it leave you stressed every year? In this episode, we open up about the common fears that fitness and wellness entrepreneurs face when client demand dips, especially around the holidays. From tracking trends and managing your cash flow to building recurring revenue and keeping client relationships strong, this conversation is full of practical advice. We also share why rest, reflection, and authenticity matter just as much as your next big idea. Whether you’re using the downtime to recharge, revamp your marketing, or beta test a new offer, this episode will help you feel more confident about embracing the quiet seasons with intention.
Umo's Instagram: @sassy.sports.dietitian
Bri's Instagram: @theathletitian
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Episode highlights:
(1:20) What is a slow season, and why it happens
(2:44) Identifying slow periods in your business
(4:32) Budgeting and cash flow tips
(5:15) Revenue ideas during slower times
(7:14) The power of group challenges and beta testing
(9:08) Local events and talks for visibility
(11:08) Marketing check-in and audience feedback
(13:32) Staying authentic on social media
(16:05) Preparing clients mentally for the holidays
(17:45) Supporting clients through real-life challenges
(20:10) Investing in professional growth or rest
(25:01) Fancy conference announcement + community sneak peek
(27:01) Final words: Embrace the slow season with purpose!