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Content provided by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Feeding the Feed: The Case for Food in Brand Marketing

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Manage episode 450142734 series 3464975
Content provided by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Is it just as or is food having a major moment in marketing?
This week, we’re discuss the latest trend in advertising: integrating food into campaign content and visuals. From Rhode's logo embossed sourdough to Phlur and Jacquemus, culinary cues are used to create unexpected thumb-stoppers on social and beyond.
Join us as we examine the impact of food trends on branding, why it's blowing up, and our predictions for what's next.

Follow House of Content on TikTok , Youtube, and Instagram.

  continue reading

56 episodes

Artwork
iconShare
 
Manage episode 450142734 series 3464975
Content provided by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Is it just as or is food having a major moment in marketing?
This week, we’re discuss the latest trend in advertising: integrating food into campaign content and visuals. From Rhode's logo embossed sourdough to Phlur and Jacquemus, culinary cues are used to create unexpected thumb-stoppers on social and beyond.
Join us as we examine the impact of food trends on branding, why it's blowing up, and our predictions for what's next.

Follow House of Content on TikTok , Youtube, and Instagram.

  continue reading

56 episodes

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