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Content provided by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Niche Is the New Viral: Why Hyper-Specific Content Wins

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Manage episode 482905570 series 3464975
Content provided by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Is everyone suddenly obsessed with extremely specific corners of the internet?

This week, we’re talking horseshoe TikTok, miniature cooking, and the oddly addictive rise of hyper-niche content. What makes these oddly satisfying worlds so sticky—and why do they hit harder than mainstream moments?

Join us as we unpack the psychology behind ultra-specific content and what it means for brands, creators, and the future of virality.

  • Why hyper-niche communities are taking over our feeds—and our brains
  • What brands get wrong when they try to go broad instead of building superfans
  • Predictions for the next wave of niche collabs: think Fenty x jewelers, florists x fragrance, and beyond
  continue reading

52 episodes

Artwork
iconShare
 
Manage episode 482905570 series 3464975
Content provided by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goos, Janni Widerholm, Melissa Kontu, Christine Goos, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Is everyone suddenly obsessed with extremely specific corners of the internet?

This week, we’re talking horseshoe TikTok, miniature cooking, and the oddly addictive rise of hyper-niche content. What makes these oddly satisfying worlds so sticky—and why do they hit harder than mainstream moments?

Join us as we unpack the psychology behind ultra-specific content and what it means for brands, creators, and the future of virality.

  • Why hyper-niche communities are taking over our feeds—and our brains
  • What brands get wrong when they try to go broad instead of building superfans
  • Predictions for the next wave of niche collabs: think Fenty x jewelers, florists x fragrance, and beyond
  continue reading

52 episodes

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