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Varun Krishna shares Rocket’s plan to “become the Apple of homeownership”

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Manage episode 460196387 series 2423478
Content provided by HousingWire. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HousingWire or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week on Power House, Diego sits down with Varun Krishna, the CEO of Rocket Companies. Prior to joining Rocket in 2023, Varun came up on the personal finance and enterprise software side of the tech space, with roles at Intuit and Paypal.

Rocket has a growth plan to make home ownership easier, enjoyable, and sustainable for homeowners. Diego and Varun talk about how Rocket aims to achieve that by using AI tools to optimize the origination-servicing flywheel and by building long–term relationships with clients, not just one-time transactions. They also talk about recent hires to Rocket, their 2025 brand transformation plan, and whats next in-store for the company.

Here's what you'll learn:

  • Buying a home is an emotional process that should be simplified.
  • Building long-term relationships, not just transactions, with clients is essential for success.
  • AI is being leveraged at many points during the homebuying process to enhance operational efficiency and customer service.
  • Rocket has an 85% recapture rate due in part to its customer-centric approach.
  • The TPO channel is a significant priority for Rocket's growth strategy.
  • Rocket’s new marketing strategy aims to position Rocket as the 'Apple of homeownership.'

Related to this episode:

Enjoy the episode!

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

335 episodes

Artwork
iconShare
 
Manage episode 460196387 series 2423478
Content provided by HousingWire. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HousingWire or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week on Power House, Diego sits down with Varun Krishna, the CEO of Rocket Companies. Prior to joining Rocket in 2023, Varun came up on the personal finance and enterprise software side of the tech space, with roles at Intuit and Paypal.

Rocket has a growth plan to make home ownership easier, enjoyable, and sustainable for homeowners. Diego and Varun talk about how Rocket aims to achieve that by using AI tools to optimize the origination-servicing flywheel and by building long–term relationships with clients, not just one-time transactions. They also talk about recent hires to Rocket, their 2025 brand transformation plan, and whats next in-store for the company.

Here's what you'll learn:

  • Buying a home is an emotional process that should be simplified.
  • Building long-term relationships, not just transactions, with clients is essential for success.
  • AI is being leveraged at many points during the homebuying process to enhance operational efficiency and customer service.
  • Rocket has an 85% recapture rate due in part to its customer-centric approach.
  • The TPO channel is a significant priority for Rocket's growth strategy.
  • Rocket’s new marketing strategy aims to position Rocket as the 'Apple of homeownership.'

Related to this episode:

Enjoy the episode!

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

335 episodes

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