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Leading Up: The Work Shift
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LikedIf you feel like you’re flailing in your career, listen to this. Career reinvention expert Dorie Clark reveals why the "leap and the net will appear" advice is terrible and shares her proven framework for strategic career pivots that work over the long term. Podcast host, author, and Udemy Editorial Director Elizabeth Weingarten breaks down what you need to know to turn career "flailing" into intentional moves. This episode covers how the best reinventions happen gradually, how to craft a compelling narrative that connects your past to your future, and why networking when you don't need anything is the secret to long-term success. Plus, how you can get around AI resume screeners when you have taken an untraditional path. Whether you're recently laid off, feeling stuck, or sensing there's something bigger out there for you, this conversation provides the roadmap to reinvent yourself strategically while keeping the big picture in mind. Follow Leading Up: The Work Shift on Apple, Spotify or wherever you listen. New episodes drop Tuesdays. For courses from Dorie Clark, head to https://Udemy.com/user/dorieclark Find out more about Leading Up: The Work Shift at business.udemy.com/leading-up-podcast Production by Pod People…
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Dive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in “How I Grew This,” where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guest’s success in the ever-evolving landscape of digital marketing.
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Dive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in “How I Grew This,” where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guest’s success in the ever-evolving landscape of digital marketing.
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1 The Untold Truth About Agency Growth: Why Small Teams Beat Giant Competitors 34:02
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Play Later Play Later Lists Like LikedFrom Oracle Sales to Digital Product Pioneer: Building a Sustainable Tech Agency in the Mobile Era. In this episode of How I Grew This, host Adam speaks with Robert Armstrong, Co-Founder and CEO of Appstem, about his 15-year journey building a successful digital product agency from the early days of mobile apps to today's AI-driven landscape, alongside co-host Amanda.…
1 Turning Insights Into Impact: The Art of Strategic Creativity 33:42
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, hosts Amanda and Adam sit down with Jason White, Head of Acquisition at Policygenius, to explore the evolving landscape of digital marketing and SEO. Jason shares invaluable insights from his journey from a local bike shop to leading acquisition strategies, discussing why traditional marketing principles still matter in the AI era, how to effectively navigate the current "land grab" opportunity in digital channels, and practical approaches to testing and measurement. Whether you're a seasoned marketer adapting to AI-driven changes or looking to build a more resilient acquisition strategy, this conversation offers actionable insights on maintaining authenticity while embracing innovation. Tune in to discover why "doing real company stuff" matters more than chasing the latest marketing fads.…
1 Subscription App Growth: Insights from the Frontlines 34:37
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Play Later Play Later Lists Like LikedJoin Adam and Amanda as they sit down with Shumel Lais, a mobile growth expert with over a decade of experience, to explore the essential strategies for launching and scaling subscription apps. From setting up proper analytics and understanding payback periods to navigating iOS challenges and leveraging AI, this episode delivers practical insights for both startup founders and established app developers. Learn why immediate ROI isn't always the goal, when to start paid acquisition, and how to build a sustainable growth strategy in today's complex mobile landscape.…
1 How Gamelight's Founder Günay Azer Bootstrapped a Next-Gen AI-Driven UA Platform 30:23
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Play Later Play Later Lists Like LikedGamelight founder Günay Azer sits down with ‘How I Grew This’ hosts Amanda Vandiver and Adam Landis to reveal the remarkable journey of transforming a bootstrapped startup into a mobile marketing powerhouse. In this episode, Günay shares how Gamelight's AI-powered platform revolutionizes user acquisition through sophisticated data analysis and personalized app recommendations. The conversation offers invaluable insights for anyone interested in mobile gaming, adtech innovation, and the future of AI-driven marketing strategies. Learn firsthand how Gamelight's cutting-edge approach is reshaping the mobile app marketing landscape through the strategic intersection of artificial intelligence, user behavior data, and targeted recommendation algorithms.…
1 Senior Director of Business Development at Mintegral: Shobeir Shobeiri - How Mobile Game Ads Can Skyrocket Your Brand's Growth 26:35
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Shobeir Shobeiri, Senior Director of Business Development at Mintegral, joins host Amanda Vandiver and Adam Landis to discuss the evolution of mobile advertising and what brand advertising means in the context of mobile.
1 Director of Client and Product Growth at Simplii Financial: Alexa Serrano - Operational Efficiency Insights in Digital Banking You Can’t Ignore 28:45
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Alexa Serrano, Director of Client and Product Growth at Simplii Financial, joins host Amanda Vandiver to discuss the challenges of managing generational dynamics in the workplace, with a focus on Alexa's experience as a millennial manager in the digital banking industry. They also share the importance of continuous learning, operational efficiency, mobile marketing trends, and personalized customer experiences. Alexa is an experienced growth director with over 8 years of expertise in driving customer acquisition, retention, and revenue growth for retail products in the financial services industry. Before joining Simplii Financial, she was the Senior Marketing Manager at President's Choice Financial and CIBC, as well as the Marketing Director at S.E.E.D.S. (Science for Life), a non-profit science education organization based in Toronto.…
1 [Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security 31:18
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology. In her role at Ledger, Ariel leads global marketing and communications, focusing on educating and culturally integrating people into the world of digital asset security. She is also the Founder of Culture's Last Stand, a strategic partner to businesses and individuals, putting the consumer at the center of their practice. Before that, Ariel was the Co-Founder and Chief Content and Community Officer at arfa and worked at VICE Media, where she was an Executive Producer of the Emmy nominated VICELAND show WOMAN with Gloria Steinem.…
1 [Greatest Hits] Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization 36:24
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Play Later Play Later Lists Like LikedAjey Gore is on a mission to grow through simplification. As a serial entrepreneur who’s led technology teams for companies like ThoughtWorks, Hopper, and most recently as the CTO of Gojek, he takes a thoughtful approach to bringing balance both in work and in life. As a teenager he printed business cards but, after accidentally blowing up his brother’s computer, he signed up for the closest computer science class and was obsessed ever since. Fast forward to his time at Gojek where he oversaw 30 - 40 million app impressions a day, Ajey reveals that a focus on product market fit and delighting customers is the only north star one can follow. More on Ajey’s story including what it’s like to prioritize new marketplaces when everything seems like green field, the importance of purposeful communication within an organization, and why formal education isn’t necessarily a great prerequisite for a career in technology. All this and more on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, and anywhere you find your podcasts.…
1 [Greatest Hits] CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture 26:48
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater. Brian stands at the forefront of integrating technology, commerce, and culture with a decade of expertise. As the visionary behind a suite of brands and platforms, he leads a global audience toward premier live entertainment experiences offered by TodayTix, Secret Cinema, and Goldstar, among others. Brian's contributions haven't gone unnoticed as he has earned a spot on Crain's "30 under 30," graced Variety's "Dealmakers List," has been honored on the Broadway Impact List, and has been further crowned by the Dramatists Guild Fund award. Moreover, under his leadership, TTG secured a place in The Andreessen Horowitz Marketplace 100.…
1 [Greatest Hits] Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally 25:07
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading ground transportation platform growth strategy, future expansion plans, and commitment to sustainability by expanding a battery-powered electric fleet. Daniel Krauss has vast experience in IT, having worked with companies like Marquardt Group, IFS, and Siemens. Before starting FlixBus with his school friend, André Schwämmlein, Daniel worked as a Technical Account Manager at Microsoft for three years, where he gained valuable insights from the corporate world.…
1 [Greatest Hits] Founder and CEO of Tubi: Farhad Massoudi - Disrupting the Streaming Industry 25:39
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Farhad Massoudi, Founder and CEO of Tubi, joins Mada Seghete. They cover the success journey of Tubi, a free streaming service disrupting the industry, and its growth hack strategies involving content, viewership, and advertising. Farhad shares his journey as an entrepreneur and his approach to leveraging the power of AI in media distribution. Tubi is the leading free, premium, on-demand video streaming app. With its expansive library of films and shows, Farhad has successfully bridged the gap between Silicon Valley and Hollywood, building strong partnerships with top studios and using proprietary technology to personalize the viewing experience. Before Tubi, he was the Founder and CEO of AdRise, the largest provider of video-on-demand applications on connected devices.…
1 [Greatest Hits] Chief Growth Officer of Babylist: Lee Anne Grant - Navigating the Growth Curve 24:34
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Lee Anne Grant, Chief Growth Officer of Babylist, joins Mada Seghete to discuss the growth and marketing strategy of Babylist, the leading digital destination for growing families. Lee Anne also shares insights on the website's founding, growth, and marketing channels, including their focus on search, social, and affiliates. With an illustrious career spanning multiple consumer companies, Lee Anne brings a wealth of expertise in partnerships, marketing, and driving cross-functional growth. Before Babylist, she was the Chief Business Officer of The Assembly, Head of Business Development and Social Impact at Brandless, and Vice President of Business Development and Sales at POPSUGAR.…
1 [Greatest Hits] Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AI 28:41
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Hovhannes Avoyan, Founder and CEO of Picsart, joins Mada Seghete to share how his daughter's negative experience led to the creation of Picsart, the platform's growth and unique features, as well as how to use AI to drive more growth for their app or companies. Hovhannes is a seasoned entrepreneur and investor, having founded several successful startups, including Sourcio, Monitis, and CEDIT. His extensive experience encompasses building enterprise software, SaaS web platforms, and consumer mobile products, showcasing his diverse expertise in these domains.…
1 [Greatest Hits] Chief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product Management 30:51
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Mauricio Monico, Chief Product Officer at Wish, joins Mada Seghete to delve into Mauricio's career journey, the growth and challenges of Wish, and the role of a product manager in the tech industry. Mauricio is a product leader and entrepreneur with over twenty years in the tech industry. Mauricio's professional journey encompasses a rich spectrum of experiences, from his tenure in enterprise product management at Microsoft to his pivotal contributions to consumer growth strategies at Facebook.…
1 [Greatest Hits] Experience Transformation Leader at Citizens Bank: Deepak Nair - Leading a Winning Digital Transformation Strategy in the Banking Sector 28:56
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Deepak Nair joins Mada Seghete to discuss how banks can drive digital transformation and innovation strategies and deliver a best-in-class digital experience to customers. Deepak is the Experience Transformation Leader at Citizens Bank and is responsible for managing enterprise transformation journeys that produce exceptional customer experience while reducing operational costs. He has twenty-plus years of experience in digital, marketing, CX, communications, and analytics and has been nominated for being one of the most influential industry contributors by the San Francisco Charter of Digital Analytics Association.…
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How I Grew This
1 [Greatest Hits] CEO and Co-founder of Shares: Benjamin Chemla - Revolutionizing Social Investing 22:34
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Benjamin Chemla, CEO and Co-founder of Shares, joins Mada Seghete to share practical insights for anyone interested in entrepreneurship, trading, and the startup ecosystem. They dive into the success story of the Shares platform, the differences between the startup ecosystem in Europe and the US, and the importance of attracting a supportive and committed initial user base when launching your product. Benjamin is a seasoned French serial entrepreneur and AMF-certified business angel with a remarkable track record of building cohesive teams and companies from scratch and rapidly scaling them across Europe and the US for over a decade. One of his notable ventures was the on-demand delivery platform Stuart, which secured an impressive €22 million in funding before its official launch. Eventually, the company's outstanding growth attracted the attention of La Poste, leading to its acquisition.…
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How I Grew This
1 [Greatest Hits] Head of Product at Cambly: Omar Seyal - Leveraging Retention and Expanding Distribution Channels for Exponential Product Growth 29:43
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Omar Seyal, Head of Product at Cambly, joins Mada Seghete to dive into the realm of product growth, customer retention, SEO, user behavior, and personal growth in the tech industry. Cambly is an English learning marketplace where students can select tens of thousands of tutors to learn and practice English. Before Cambly, Omar was the Head of Core Product at Pinterest, Co-Founder of Egomotion, and Engineering Manager at Asurion.…
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How I Grew This
1 [Greatest Hits] Co-CEO and Co-Founder of FabFitFun: Daniel Broukhim - Innovative Marketing and Content Creation for Enhanced Consumer Services 29:52
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Mada Seghete is joined by Daniel Broukhim, Co-CEO and Co-Founder of FabFitFun. They explore the evolution of FabFitFun, including the company's approach to customer acquisition, influencer marketing, the importance of content creation, and the balance between mobile and web experiences. Daniel is a highly skilled Chief Executive Officer, boasting a remarkable track record in the internet industry. His visionary leadership has propelled his company, FabFitFun, to unprecedented heights, with an astounding membership base of over one million individuals worldwide. Beyond his influential role at FabFitFun, Daniel extends his expertise as an angel investor and philanthropist, actively supporting and guiding a diverse portfolio of companies. Notable among his investments and advisory roles are Cargomatic and MediaLab. For our valued listeners, we are pleased to offer a fantastic 20% discount on the FabFitFun box, featuring an exquisite selection of seasonal items. To avail of this great opportunity, simply apply the coupon code 'HOWIGREWTHIS' during the checkout process. Indulge in an assortment of premium beauty, wellness, fashion, and lifestyle products meticulously curated to elevate your experience.…
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1 [Greatest Hits] CEO of ZEDGE: Jonathan Reich - Personalizing Your Phone Through Featured Digital Content 25:52
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Jonathan Reich joins Mada Seghete to discuss how ZEDGE builds innovative marketplaces and games around digital content, the company's growth strategy, and what it takes to set up a winning mindset for your team. With over twenty years of experience in sales, marketing, business development, and financial and commercial operations, Jonathan is a creative and strategic thinker with a tremendous portfolio of scaling hi-tech, telecom, and media ventures.…
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How I Grew This
1 [Greatest Hits] Senior Product Manager at Expedia Group: Mickey Noworyta - Powering Up Product Growth Through Data and Technology 30:26
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Mickey Noworyta joins Mada Seghete to share his approach to driving product growth, testing new product features, and the difference between attribution and incrementality. Mickey is the Senior Product Manager at Expedia Group, where he and his team focus on exploring performance marketing ideas. While Mickey is a seasoned Product Manager, he has also worked as a drilling engineer for the oil and gas industry, a researcher, and a data engineer and developer.…
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How I Grew This
1 [Greatest Hits] Growth Marketing Team Lead at Zalando: Mariana Kuiken - How to Leverage Disruptive Marketing Trends 32:58
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Mariana Kuiken joins Amanda Vandiver to discuss how brands can leverage performance marketing and disruptive marketing trends to grow their businesses. Mariana is currently the Growth Marketing Lead at Zalando, where she works on developing new marketing opportunities through machine learning advertisements, user-automated content and augmented reality. Before that, she held various marketing roles at companies like Delivery Hero and LightInTheBox.…
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How I Grew This
1 [Greatest Hits] Vice President of Marketing and Digital Products at Ultimate Fighting Championship: Kristen Banks - Connecting, Acquiring, and Growing Audiences: Lessons for Fan-Centric… 30:50
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Mada Seghete is joined by Kristen Banks, Vice President of Marketing and Digital Products at Ultimate Fighting Championship. They dive into the exciting world of fan-centric entertainment brands and explore the various marketing strategies involved in building a loyal fanbase. Kristen offers valuable insights into how to connect with fans, acquire audiences, and develop long-lasting relationships throughout the customer journey and funnel. Whether you're in the sports industry or any other fan-centric industry, this episode is a must-listen for marketers looking to grow and engage with their audiences. Kristen Banks is a data-driven marketing leader with more than fifteen years of experience. Her current position at UFC involves overseeing the digital licensing business, which encompasses the creation, promotion, and forecasting of video games, mobile games, digital objects, and NFTs. Before joining UFC, Kristen held senior positions at Universal Orlando Resort, NBCUniversal Media, and Landers & Partners.…
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How I Grew This
1 [Greatest Hits] Director of Product, Mobile App for TechStyle Fashion Group: Heather Lind - Driving Business Innovation and Performance Through Mobile App Growth Initiatives 25:32
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Heather Lind joins Mada Seghete to discuss what it takes to become a great product manager and leader, how a mobile app impacts business growth, and how to measure the success of your app and features. Heather is currently the Director of Product, Mobile App at TechStyle Fashion Group, leading the product team for the company’s trendsetting mobile applications. She has been operating in product and technology for eleven years, and her unique career trajectory includes working at every stage of the product life cycle.…
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How I Grew This
1 [Greatest Hits] Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama - Mastering the Arts of Product Leadership and Management 35:29
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Lisa Yokoyama, Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama - Mastering the Arts of Product Leadership and Management at American Express, joins Mada Seghete to discuss her career growth and experience at American Express, Lisa's work in the nonprofit space with Peace Corps and Population Services, and share advice for those early in their careers who want to move into product leadership. Lisa is a seasoned professional with extensive experience in product development and management. As the Head of Product within American Express' innovation lab, she drives the product vision, strategy, and roadmap for enterprise-wide digital solutions and oversees a team of sixty product leaders and managers focused on automation and digital consumer commerce, a business line she built from the ground up over the past ten years.…
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1 [Greatest Hits] Chief Medical Officer at Ovia Health: Leslie Saltzman - Driving Growth in the Healthcare Industry 24:56
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Leslie Saltzman joins Mada Seghete to discuss digital and data-driven strategies to drive business development and patient experience in the healthcare industry. Leslie is the Chief Medical Officer at Ovia Health and a physician leader with expertise in devising and implementing data-driven strategies to improve clinical outcomes, reduce healthcare costs, and identify target patients. She received her D.O. from the Philadelphia College of Osteopathic Medicine and her MBA from NYU Stern School of Business.…
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How I Grew This
1 [Greatest Hits] VP of Customer Experience at Resy: Eddie Christian - The 100% Commitment Approach to Building a Thriving Customer Success Career 19:26
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Play Later Play Later Lists Like LikedThis episode of How I Grew This is handcrafted by our friends over at: fame.so
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How I Grew This
1 VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security 31:18
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology. In her role at Ledger, Ariel leads global marketing and communications, focusing on educating and culturally integrating people into the world of digital asset security. She is also the Founder of Culture's Last Stand, a strategic partner to businesses and individuals, putting the consumer at the center of their practice. Before that, Ariel was the Co-Founder and Chief Content and Community Officer at arfa and worked at VICE Media, where she was an Executive Producer of the Emmy nominated VICELAND show WOMAN with Gloria Steinem.…
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1 [Greatest Hits] Product Lead at ZipRecruiter: Akio Bandle - Mobile Product Management Foundations 29:24
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Akio Bandle joins Mada Seghete to discuss ZipRecruiter's growth journey, the company's experience with user acquisition for mobile apps, transitioning to remote work and getting into product management. Akio is currently the Product Lead at ZipRecruiter. Before joining the company, he worked in various organizations, from small startups to large enterprises. Akio is an experienced product manager, product advisor, and marketing analyst.…
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1 CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture 26:48
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater. Brian stands at the forefront of integrating technology, commerce, and culture with a decade of expertise. As the visionary behind a suite of brands and platforms, he leads a global audience toward premier live entertainment experiences offered by TodayTix, Secret Cinema, and Goldstar, among others. Brian's contributions haven't gone unnoticed as he has earned a spot on Crain's "30 under 30," graced Variety's "Dealmakers List," has been honored on the Broadway Impact List, and has been further crowned by the Dramatists Guild Fund award. Moreover, under his leadership, TTG secured a place in The Andreessen Horowitz Marketplace 100.…
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How I Grew This
1 Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally 25:07
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading ground transportation platform growth strategy, future expansion plans, and commitment to sustainability by expanding a battery-powered electric fleet. Daniel Krauss has vast experience in IT, having worked with companies like Marquardt Group, IFS, and Siemens. Before starting FlixBus with his school friend, André Schwämmlein, Daniel worked as a Technical Account Manager at Microsoft for three years, where he gained valuable insights from the corporate world.…
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How I Grew This
1 [Greatest Hits] Miguel Navarro - How to Build a Conversational AI for the Human Experience 37:46
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Play Later Play Later Lists Like LikedArtificial Intelligence has become a game-changer for businesses and has opened new growth perspectives and possibilities. Today, customer success equals business success, so companies try leveraging AI features to deliver the best-in-class customer experience – for this, they need conversational AI. In this episode of How I Grew This, Miguel Navarro joins Mada Seghete to define conversational AI, discuss how it differs from classic chatbots, and the functional benefits of conversational AI for businesses. Miguel is currently SVP of Business Technology Executive at KeyBank, focusing on conversational AI enterprise delivery. He also has a plethora of experience building and growing mobile apps, voice platforms, chatbots, digital assistance, and more.…
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How I Grew This
1 [Greatest Hits] VP of Growth at Acorns: Anthony Scarpaci - Testing, Measurement, and Incrementality: The Pillars of Marketing Growth 37:37
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to discuss the differences between attribution and incrementality when measuring marketing performance, "business significance" versus statistical significance, and the importance of testing in the growth context. Anthony is the VP of Growth at Acorns. He has been in growth and performance marketing for over ten years, driving efficient growth for businesses across telecom, financial services, food, and travel industries. Before joining Acorns, Anthony held various marketing roles at companies like NerdWallet, Rustic Pathways, PURE Group of Insurance Companies, Blue Apron, Betterment, and Dish Network.…
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How I Grew This
1 [Greatest Hits] Head Of Marketing @ MediBuddy: Ashish Bajaj- Balancing Growth & Values 16:08
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Play Later Play Later Lists Like LikedAshish Bajaj is the Head of Marketing at MediBuddy, which joined forces with DocsApp in 2020 to become India’s largest digital healthcare platform. Previously, he held roles as the Head of Media and Brand Alliance at Ola and as a Channel Marketing Manager with Microsoft. In this episode, Ashish fondly shares warm anecdotes from his current and past work experience to highlight the positive impact those projects have had on the lives of their customers. Ashish believes that the impact their campaigns leave and the value they contribute to their customers’ lives provide a much greater high for marketers. Ashish opens up about his outdoor sales experience working for his family in the Indian state of Uttar Pradesh and how that contributed to his growth story. Finally, Ashish also shares potent advice for new startups who often get distracted by the hypergrowth of other startups in a race to achieve “unicorn” status.…
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How I Grew This
1 [Greatest Hits] CMO @ Deliveroo: Inés Ures - Taking an Unconventional Path to CMO 37:38
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Play Later Play Later Lists Like LikedInés Ures, CMO at Deliveroo, shares her views on growth when it comes to product and retention and how marketing strategies have changed in a post-COVID world. More on Inés’ story, including her unconventional path to becoming a CMO, how Deliveroo pivoted their marketing plans to support restaurants and frontline workers, and the increasingly prevalent shift from paid to organic growth strategies, are featured on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.…
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How I Grew This
1 [Greatest Hits] VP of Growth at Shopify: Morgan Brown - Shopify’s Greatest Secrets to Growth 41:42
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Play Later Play Later Lists Like LikedMorgan Brown is the VP of Growth at Shopify and the author of the book “Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success”. Prior to Shopify, Morgan led the product team at Facebook and was the Chief Operating Officer for Inman News - the leading news source for real estate and technology. Given the size of the Shopify brand, they optimize metrics and data analytic processes from a “merchant-first” perspective. This helps guide them toward their mission of making online commerce easier and better for everyone. There's no value in a spiking lead conversion rate if they don’t become customers. Shopify relies on its growth marketing team (which Morgan is the VP of) for user acquisition. They also have a growth product side that focuses on activation signup, activation trials, and success retention. Internally, growth goals are divided into “missions” and mission teams include channel experts, product leaders, data scientists, engineers, and other cross-functional roles. This decentralized split of marketing teams helps these growth pillars move forward without friction as self-contained units. Commerce is no longer a discrete point where you drive customers from point A to point B, but it's really about being where that action is going to take place. Shopify recently partnered with TikTok to take their merchants where their customers are and bring the tools of giants like Instagram closer to their merchants.…
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How I Grew This
1 Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AI 28:41
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Hovhannes Avoyan, Founder and CEO of Picsart, joins Mada Seghete to share how his daughter's negative experience led to the creation of Picsart, the platform's growth and unique features, as well as how to use AI to drive more growth for their app or companies. Hovhannes is a seasoned entrepreneur and investor, having founded several successful startups, including Sourcio, Monitis, and CEDIT. His extensive experience encompasses building enterprise software, SaaS web platforms, and consumer mobile products, showcasing his diverse expertise in these domains.…
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How I Grew This
1 [Greatest Hits] VP of Product at Bonusly: Andrew Brinkman - How to Build and Scale a Top-Rated Product 32:11
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Play Later Play Later Lists Like LikedInstructions on how to rate and review How I Grew This on Apple Podcasts can be found here .
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How I Grew This
1 [Greatest Hits] Senior Director, Mobile Marketing and Growth @ Electronic Arts: Jayne Peressini- The Power of Campaign Iteration 38:13
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Play Later Play Later Lists Like LikedJayne Peressini is the Senior Director, Mobile Marketing and Growth @ Electronic Arts (EA). Her team manages user acquisition, retargeting, and user retention across the multiple genres of games that EA produces. Jayne’s interest in gaming dates back to the pre-iPhone era when her Dad purchased her a console on which she became hooked to playing games. Jayne believes that mobile gaming helps people gain a sense of community and can sometimes act as a welcome distraction, which is why mobile gaming metrics have been going through the roof during the pandemic. She also believes in taking a challenging campaign and iterating through to make it work. She fondly recalls a campaign where she challenged assumptions about women playing sports and eventually succeeded after multiple iterations. Furthermore, Jayne firmly believes in the idea of “you only fail when you quit” and also emphasizes the importance of working together through failure in order to achieve success as a team. Jayne thinks that, especially after IDFA deprecation in iOS 14.5, gaming companies should focus on overall user lifecycle metrics. She favors choosing the right time to transition them across the lifecycle instead of using interruption marketing. Jayne’s team management philosophy revolves around giving due credit and providing genuine encouragement regularly. Jayne advises younger folks in gaming to reach out to mentors with whom they identify personally and ask them for specific advice while also encouraging senior mentors in the industry to share their knowledge freely.…
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1 [Greatest Hits] Senior VP, Global Mobile Strategy & Digital Marketing @ Citi: Dan Bishop - Having a Dynamic Career that Grows as much as your Product 35:29
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Play Later Play Later Lists Like LikedOur guest on this episode of How I Grew This, Dan Bishop, is currently the Senior Vice President of Global Mobile and Digital Marketing at Citi. Most people that build a career in startups stay in the startup world and most who go to Fortune 500 brands stay in that world. Dan has built a career traversing through both. He got his start seeing innovations that would change the world years later, first at JumpTV creating Online TV deals before Netflix and then at UStream seeing the early days of live streaming. Being at companies that were years ahead of the rest of the world showed him what true innovation looked like and how to find the sweet spot of timing to build, launch and grow digital products. He shares his story of how he made it to Citibank and how most other large brands still have a Web 1.0 marketing tech stack in 2020. Beyond marketing software, Dan shares one of the most critical components is finding people who truly understand what innovation takes and how he finds them. More on Dan’s story including his time working with Jason Calcanis, the product he launched at TurboTax being able to scan and file taxes back in 2010 and how COVID-19 has changed the financial industry on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.…
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How I Grew This
1 [Greatest Hits] Co-Founder + Product @ Lenskart.com: Ramneek Khurana- Growing Physical Through Digital 27:01
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Play Later Play Later Lists Like LikedGrowth and product are a completely different beast when you sell physical products and not software. Despite those challenges, our next guest Ramneek Khurana has grown Lenskart to help India’s vision problem. Ramneek went to Georgia Tech and expected to go to a major consulting firm, but he took some advice that led him into physical products as he started his career at Michelin Tires. Since Michelin was the top tire brand, Ramneek made very marginal improvements and eventually got bored and wanted to solve a bigger problem. That led him to co-found Lenskart, an optical eyewear chain that produces over 300,000 glasses a month. They saw the large gap in the Indian market for a convenient, stylish eyeglass brand that also helped tackle the millions of Indians who weren’t able to get glasses. Unlike almost every other eyeglass manufacturer, Lenskart focused on mobile and digital from the very beginning, making it easier for customers and allowed them to scale quickly. Some of their best growth campaigns came out of COVID. They received tons of videos from customers to showcase they could still help people get eyeglasses even during lockdown and turned it into a massively successful TV campaign. Hear stories like this, how they won the award for Best Mobile Innovation at Branch’s 2020 Mobile Growth Awards, how Ramneek manages his time as the company grows and changes, and more on this episode of How I Grew This.…
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How I Grew This
1 [Greatest Hits] Senior Director of Product Management @ Lyft: Archie Abrams - Tapping Into the Psychology of a Marketplace 30:55
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Play Later Play Later Lists Like LikedOn this episode Archie Abrams, Senior Director of Product Management, shares how he thinks about balancing supply and demand at Lyft, even as markets have been forever changed by COVID-19. Before this, he was the 10th employee at udemy. Over the course of his 7.5 years there he helped to scale Udemy from no revenue to hundreds of millions in revenue and over 600 employees. More on Archie’s story, including how perceived value plays into the psychology of your user, why it’s important to utilize the behaviors of your best customers, and why you should reevaluate immediately killing unsuccessful strategies, on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.…
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How I Grew This
1 [Greatest Hits] Director of Marketing @ VSCO: Noa Gutterman- Influencers, Re-engagement & Compounding Growth Loops 32:47
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Play Later Play Later Lists Like LikedNoa Gutterman is the Director of Marketing at VSCO. Before this VSCO, she spent six years in the digital marketing game in various roles. Noa runs VSCO’s marketing function and in the ten months since joining she has hired four team members, built up the entire lifecycle and product marketing functions and refreshed VSCO’s paid acquisition strategy. Noa shares details of an upcoming influencer marketing campaign, targeting the Gen Z generation that she is very excited to see the results of. She breaks down the strategies that can be used to find influencers, the difference between a normal and micro-influencer and what your first step should be if you are also aiming to kick off an influencer marketing campaign. Noa also breaks down VSCO’s approach to re-engaging users. She shares a step-by-step approach from discovering what users like most about the app and what behavior patterns most commonly lead to these revenue generating actions to then how to encourage those behaviors through owned and paid channels. Hear Noa’s advice for her younger self, why she has marketing in her blood, why the VSCO growth team sits within the product function, the one animal that Noa would most like to talk to, and more on this episode of How I Grew This.…
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How I Grew This
1 Chief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product Management 30:51
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Mauricio Monico, Chief Product Officer at Wish, joins Mada Seghete to delve into Mauricio's career journey, the growth and challenges of Wish, and the role of a product manager in the tech industry. Mauricio is a product leader and entrepreneur with over twenty years in the tech industry. Mauricio's professional journey encompasses a rich spectrum of experiences, from his tenure in enterprise product management at Microsoft to his pivotal contributions to consumer growth strategies at Facebook.…
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How I Grew This
1 CEO and Co-founder of Shares: Benjamin Chemla - Revolutionizing Social Investing 22:34
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Play Later Play Later Lists Like LikedIn this episode of How I Grew This, Benjamin Chemla, CEO and Co-founder of Shares, joins Mada Seghete to share practical insights for anyone interested in entrepreneurship, trading, and the startup ecosystem. They dive into the success story of the Shares platform, the differences between the startup ecosystem in Europe and the US, and the importance of attracting a supportive and committed initial user base when launching your product. Benjamin is a seasoned French serial entrepreneur and AMF-certified business angel with a remarkable track record of building cohesive teams and companies from scratch and rapidly scaling them across Europe and the US for over a decade. One of his notable ventures was the on-demand delivery platform Stuart, which secured an impressive €22 million in funding before its official launch. Eventually, the company's outstanding growth attracted the attention of La Poste, leading to its acquisition.…
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How I Grew This
1 [Greatest Hits] Managing Director, Marketing Channels Strategy, and Personalization at JPMorgan Chase: Erin McFarland - Growth Comes When You Focus on the Customer, Data, and Experimentation 30:24
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Play Later Play Later Lists Like LikedErin McFarland is the Managing Director, Marketing Channels Strategy, and Personalization at JPMorgan Chase, the largest bank in the U.S. She is responsible for the optimization of JPMorgan’s industry-leading digital assets and marketing channels that deliver communication to more than seventy million customers. She has spent the last twenty years creating customer-first marketing strategies for national and global brands across healthcare, luxury, hospitality, and finance industries. Erin suggests diving deep into data because data is how customers talk to you, and it helps guide customer acquisition channels. Think of your company as a “caregiver” to your customers and build fault tolerance and stress testing into your technology. This way, you’re ready when they need you. To make life easy for your customers on mobile, automate recurring actions. Create seamless identity management across devices because privacy is a major concern of the modern customer. Cardless transactions are also a big trend in the financial services industry. Erin explains how it’s okay to change careers but not to burn old bridges because networks will matter during such changes. Have a role model that you identify with but don’t look to them for anything beyond inspiration for your career. You have to steer your path based on what you want to change and who it’s for using your strengths. When executing org-wide changes, Erin suggests building for the customer journey, experiencing what it would look like, and figuring out internal dependencies to navigate. Test your ideas because ideas are only assumptions until they’re proven. Erin’s final advice: A leader asking for the opinion of their team members and sharing credit where it’s due validates the team's skills and helps them feel seen. Invite diverse opinions, be curious to learn, and have the guts to pivot when data doesn’t agree with your decision.…
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