Jason Bronstad is the CEO of Malk Organics, a clean-label, plant-based milk and creamer brand. Jason began his career in the food and beverage industry at Sara Lee, serving across several managerial and directorial positions between 2004 and 2010. He then went on to become VP of Sales at Mike’s Hard Lemonade and then the President of Mighty Swell Cocktail Company before joining purpose-led start up, Malk Organics, in 2020. He joins Roy to discuss the ins and outs of shaping culture, values-driven hiring, evaluating talent, learning to keep things simple, and much more.

Highlights from our conversation include:

• Core beliefs and values that comprise Jason’s leadership playbook (3:55)
• Connection to mission (6:12)
• Hiring lessons learned during periods of brand growth and development (8:20)
• Key characteristics of high-performing leaders (11:40)
• Important traits Jason seeks in his direct reports (14:15)
• Evaluating cultural fit in prospective talent (15:50)
• The parts of Malk’s culture that make Jason most proud (18:08)
• Jason’s definition of success and how it’s evolved over the course of his career (20:22)
• His advice for the next generation of CPG leaders (21:10)