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Megan Seeman: Marketing Senior Living with a Data-Driven Strategy

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Manage episode 321272012 series 2817478
Content provided by Virsys12. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Virsys12 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Megan Seeman, director of lifecycle marketing at Brookdale Senior Living, joins Virsys12 founder and CEO Tammy Hawes to talk about the importance of engaging with customers at every stage of the consumer journey. She also explains how clean data can help marketers better understand their audience, and she discusses the positive outcomes her team has seen since transitioning to Salesforce Marketing Cloud.

  continue reading

36 episodes

Artwork
iconShare
 
Manage episode 321272012 series 2817478
Content provided by Virsys12. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Virsys12 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Megan Seeman, director of lifecycle marketing at Brookdale Senior Living, joins Virsys12 founder and CEO Tammy Hawes to talk about the importance of engaging with customers at every stage of the consumer journey. She also explains how clean data can help marketers better understand their audience, and she discusses the positive outcomes her team has seen since transitioning to Salesforce Marketing Cloud.

  continue reading

36 episodes

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