Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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Content provided by Trevor Ginn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Ginn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Similar to How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Creating Great Organic and Paid TikTok Content with Lauren Schwartz from Loft 325
Manage episode 340842429 series 2894616
Content provided by Trevor Ginn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Ginn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this week's eCommerce Odyssey Podcast, Trevor talks to Lauren Schwartz for The loft 325 about how to create compelling organic and paid content on TikTok.
What is Tiktok
Tiktok is an engagement platform where people go to be entertained. Posts consist of short videos (mostly less than 15 seconds) on any topic, which are consumed at a fast rate.
Engaging with videos
When strolling through a TikTok feed, users can click on a video to interact with it. You can like videos and also view the user's profile to see their other posts. On the post can be a link to their website.
Organic and paid content
Like other social media channels, TikTok has the option to post organic (unpaid) and paid content (ads). Ads appear in the feed and link to the advertiser's content using calls to action such as 'Shop Now' or 'Learn More'.
Organic Tiktok
When creating organic TikTok content, look at what is trending on the TikTok app. These can be trending:
- Sounds
- Topics
- Hashtags
Think about how you can integrate these trends with your posts, e.g. by adding the latest hashtags to your description (e.g. #tiktokmademebuyit). Look at how people are people are talking about products and how they are talking to consumers.
By utilising the latest trends, you will begin to understand what people want to see from your content. If you are successful, your content will appear more on the 'For you' page.
Success on organic TikTok is measured by engagement. These include:
- Likes
- Impressions
- Comments
Both organic content and ads should have a hook, i.e. something interesting to get people to stop and watch the content for more than 3 seconds. Text on the screen makes people stop and read.
Creating Ads on content
When creating ads, create content around the trends. Paid content on TikTok should look exactly like organic posts (look 'native'). Look at the styling of other successful posts and emulate this in your content. High production value ads are not necessary as they will not look organic.
2 or 3% is a good click-through rate for an ad. $30 is a good CPA. Ads are usually charged on a CPC basis.
85 episodes
Creating Great Organic and Paid TikTok Content with Lauren Schwartz from Loft 325
How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Share
Manage episode 340842429 series 2894616
Content provided by Trevor Ginn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Ginn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this week's eCommerce Odyssey Podcast, Trevor talks to Lauren Schwartz for The loft 325 about how to create compelling organic and paid content on TikTok.
What is Tiktok
Tiktok is an engagement platform where people go to be entertained. Posts consist of short videos (mostly less than 15 seconds) on any topic, which are consumed at a fast rate.
Engaging with videos
When strolling through a TikTok feed, users can click on a video to interact with it. You can like videos and also view the user's profile to see their other posts. On the post can be a link to their website.
Organic and paid content
Like other social media channels, TikTok has the option to post organic (unpaid) and paid content (ads). Ads appear in the feed and link to the advertiser's content using calls to action such as 'Shop Now' or 'Learn More'.
Organic Tiktok
When creating organic TikTok content, look at what is trending on the TikTok app. These can be trending:
- Sounds
- Topics
- Hashtags
Think about how you can integrate these trends with your posts, e.g. by adding the latest hashtags to your description (e.g. #tiktokmademebuyit). Look at how people are people are talking about products and how they are talking to consumers.
By utilising the latest trends, you will begin to understand what people want to see from your content. If you are successful, your content will appear more on the 'For you' page.
Success on organic TikTok is measured by engagement. These include:
- Likes
- Impressions
- Comments
Both organic content and ads should have a hook, i.e. something interesting to get people to stop and watch the content for more than 3 seconds. Text on the screen makes people stop and read.
Creating Ads on content
When creating ads, create content around the trends. Paid content on TikTok should look exactly like organic posts (look 'native'). Look at the styling of other successful posts and emulate this in your content. High production value ads are not necessary as they will not look organic.
2 or 3% is a good click-through rate for an ad. $30 is a good CPA. Ads are usually charged on a CPC basis.
85 episodes
All episodes
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Similar to How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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Go offline with the Player FM app!
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