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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Former National Football League vice president Casey Schwab left the union in 2020 to create Altius Sports Partners. Since then, his company has signed LSU, Texas, and the University of South Carolina to assist the schools with preparations for when college athletes will earn the right to make money off of their names, images, and likenesses. In this interview, I talk to Casey about the challenges in building a business from scratch with the need to sign up institutional clients, and what the future holds for college athletes to take advance of their names, images, and likenesses for commercial gain.
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