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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Super-consumers are the 10% of your customers who account for upwards of 50% of your profit.
All industries have them. All of us are super-consumers of at least something. It's true. And for very logical reasons.
In this episode, I break down the concept as coined by Eddie Yoon in his book, Superconsumers—and why it matters to your both business and the clients you serve at a strategic level.
Give it a listen and let me know what you think.
—kevin
202 episodes
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