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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Companies are hiring in-house and outsourced marketers differently than they did before.
I'm seeing less reliance on using a single in-house marketer or even one full-service agency to "do everything" for them.
Marketing has gotten too broad with too many specialties to work like that. But there's still a long way to go.
In this episode, I share a prediction on how marketing teams will continue to evolve toward a hybrid in-house/outsourced way.
I'll get into how I see things evolving and why this presents an opportunity for you.
Agree? Got another view? Hit reply and let me know.
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