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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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In this episode, Jordan and I talk about his transition from freelancer to strategist, how he found his niche working with Amish farmers, and more.
• Transitioning from freelancer to strategist (and the steps he took in between)
• How he repositioned himself to sell more strategic offerings
• Exploring alternative niches before stumbling into a new niche—Amish farmers!
• How a "Golden Goose" relationship led to three clients (and counting)
• The benefits of aligning your personal identity with the niche you serve
• Using a performance-based compensation model with a fixed base and % of revenue
• How Jordan manages scope and delivers his engagements
• The benefits of a retainer-based model vs. only project work
• How Jordan plans to find more clients when his target market isn't online
• Mindset shifts around mass vs. small audience marketing (resonance)
Key Links and Resources
Jordan on LinkedIn: https://www.linkedin.com/in/jordanmogck/
Jordan’s website: https://nicenewsletter.com/
Jordan on X: https://x.com/Jamogck
00:00 Intro
09:09 Finding Your Niche
6:52 Marketing Amish Farms
24:09 Retainer Clients
27:47 Marketing Strategies
35:32 Mindset Shifts
47:29 Follow Jordan
202 episodes
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