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Welcome to the What's Next! Podcast. I've met so many brilliant people as I traveled the globe and have had some fascinating conversations that I've wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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In this episode we’ll look how you can beat your own product ideas using Jobs-to-be-Done. Can you create even better ideas that will create even more value for your customers? Can you improve your team’s product ideas in your roadmap?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:
00:00 Jay and Jared talk about how it is important to beat your own product ideas.
07:17 Jay and Jared talk about how the customer needs need to be first over your product and the example of Apple’s iPad.
10:00 Jay and Jared lay out the steps to beat your own ideas using JTBD innovation theory: customer needs & target segment.
14:14 Jay talks about some examples of why customers keep buying certain kinds of products.
21:43 Disruption and beating your own product ideas.
28:17 Finding the signal in your backlog.
31:11 Customers will also fire your ideas.
Be sure to subscribe to learn more about JTBD!
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
Chapters
1. Jay and Jared talk about how it is important to beat your own product ideas. (00:00:00)
2. Jay and Jared talk about how the customer needs need to be first over your product and the example of Apple’s iPad. (00:07:17)
3. Jay and Jared lay out the steps to beat your own ideas using JTBD innovation theory: customer needs & target segment. (00:10:00)
4. Jay talks about some examples of why customers keep buying certain kinds of products. (00:14:14)
5. Disruption and beating your own product ideas. (00:23:43)
6. Finding the signal in your backlog. (00:28:17)
7. Customers will also fire your ideas. (00:31:11)
40 episodes
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