Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Emily Landers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Landers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

242. FOSTER the Spirit: Collegiate Style with Heart

44:00
 
Share
 

Manage episode 490543932 series 2946651
Content provided by Emily Landers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Landers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today on How’d She Do That?, we’re celebrating style, school spirit, and the power of family business with Kim and Frances — the mother-daughter duo behind FOSTER, a collegiate lifestyle brand born in East Texas and rapidly capturing hearts across the country.

FOSTER is not your average college merch company. Think cozy pajamas, chic tailgate looks, and timeless pieces designed to celebrate your alma mater — all with elevated design and a personal touch. Inspired by their own Southern roots and a deep love for tradition, Kim and Frances are bringing a fresh, fashionable twist to campus gear.

In this episode, we chat about:

• The origin story of FOSTER and how the idea took shape

• What it’s really like to build a brand as mother and daughter

• Finding success in a niche market by honoring authenticity and style

• The creative process behind their iconic products

• How they balance business, family, and their shared creative vision

If you’re a fan of collegiate spirit with a sophisticated edge, or you’ve ever dreamed of launching your own lifestyle brand, this conversation is for you. Kim and Frances are thoughtful, driven, and as charming as the products they create.

  continue reading

351 episodes

Artwork
iconShare
 
Manage episode 490543932 series 2946651
Content provided by Emily Landers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Landers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today on How’d She Do That?, we’re celebrating style, school spirit, and the power of family business with Kim and Frances — the mother-daughter duo behind FOSTER, a collegiate lifestyle brand born in East Texas and rapidly capturing hearts across the country.

FOSTER is not your average college merch company. Think cozy pajamas, chic tailgate looks, and timeless pieces designed to celebrate your alma mater — all with elevated design and a personal touch. Inspired by their own Southern roots and a deep love for tradition, Kim and Frances are bringing a fresh, fashionable twist to campus gear.

In this episode, we chat about:

• The origin story of FOSTER and how the idea took shape

• What it’s really like to build a brand as mother and daughter

• Finding success in a niche market by honoring authenticity and style

• The creative process behind their iconic products

• How they balance business, family, and their shared creative vision

If you’re a fan of collegiate spirit with a sophisticated edge, or you’ve ever dreamed of launching your own lifestyle brand, this conversation is for you. Kim and Frances are thoughtful, driven, and as charming as the products they create.

  continue reading

351 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play