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Mike Montague sits down with Greg Wasserman, a self-proclaimed "relationship broker," to explore how AI is changing the way we build trust, make introductions, and grow our businesses. They unpack why automation isn’t enough, how referrals and warm intros still outperform cold leads, and why understanding context beats simply generating content. If you're tired of playing the algorithm game, this is your permission slip to market more humanly.
Whether you’re a business owner, marketer, or sales leader, you’ll walk away with real strategies for blending AI tools with emotional intelligence. Discover how to save time without losing connection, how podcasting builds community (not just content), and how curating meaningful relationships will be your biggest differentiator in 2025 and beyond. This episode is for anyone who believes that smarter marketing starts with stronger relationships.
Top Takeaways
1. Warm intros are still the highest-converting leads.
AI can match people, but a personal introduction builds instant trust and shortens the sales cycle.
2. AI lacks human context.
Tools can analyze data, but they don’t understand personalities, goals, or the nuances behind a real connection.
3. Automation should free up time for connection, not replace it.
Use AI to handle repetitive tasks so you can spend more time building meaningful relationships.
4. Podcasting builds community, not just content.
When paired with AI tools like CastMagic, podcast interviews can be repurposed into relationship-nurturing content at scale.
5. Spam is at an all-time high, and buyers are tuning out.
In a world flooded with AI-generated messages, human-first outreach is how you stand out.
6. Referrals from people who know both parties are 10x more valuable.
A true relationship broker adds value by curating connections, not just making introductions.
7. Influencers work because they feel human.
The rise of influencer marketing proves people still buy from people they know, like, and trust, even at scale.
8. Community beats cold outreach.
Creating connection-rich environments (virtual or in-person) leads to more trust, collaboration, and long-term business.
9. The future of sales is back to basics.
AI won’t replace the need for relationship-building; it will just expose who’s doing it poorly.

The Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.
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