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In a world where convenience rules and everything can be ordered at the tap of a screen, what keeps people coming back to human connection?
In this episode of Human Wise, Helen Wada speaks with Aiga Sutka, luxury retail coach and trainer, about how emotional intelligence transforms not just the client experience but the entire culture of retail. With over a decade in the luxury sector — from Louis Vuitton to Gucci — Aiga reveals that true luxury isn’t found in products or price tags, but in presence, empathy, and human touch.
Together, Helen and Aiga unpack what it means to lead and sell through emotional intelligence. They explore how self-awareness helps teams manage pressure, how coaching can shift limiting beliefs, and why resilience is the ultimate measure of success in high-performing environments.
Aiga’s insights from the shop floor bring this philosophy to life — from helping team members overcome fear and self-doubt to showing how storytelling, care, and curiosity build trust that lasts far beyond a single sale.
This episode is a celebration of human-centred service, reminding us that in every interaction — whether in luxury retail or leadership — it’s our empathy and emotional awareness that define excellence.
Topics Discussed
- Emotional intelligence as the foundation of meaningful service
- The power of empathy and connection in client relationships
- Coaching as a tool for confidence and performance
- Resilience and self-awareness in high-pressure environments
- How storytelling and authenticity elevate the luxury experience
Further links to follow:
Helen Wada: https://uk.linkedin.com/in/helen-wada
The Human Advantage: https://www.thehumanadvantage.co.uk/
Chapters
1. Ep50: Human-Centred Service: How Emotional Intelligence Elevates the Luxury Experience with Aiga Sutka (00:00:00)
2. Guest's Background and Journey (00:01:48)
3. Career in Luxury Retail (00:02:26)
4. The Importance of Human Connection in Retail (00:04:10)
5. Coaching and Training in Retail (00:05:27)
6. Emotional Intelligence and Resilience (00:08:15)
7. Personal Stories and Emotional Connections (00:13:01)
8. The Art of Conversation in Luxury Retail (00:15:57)
9. Final Thoughts and Tips (00:37:20)
52 episodes