Jason Eubanks is back to answer the question every revenue leader is asking: Will AI kill sales jobs or make great sellers unstoppable?

He drops hard stats (91% of B2B teams missed quota, top 25 % drive 80% of revenue at 11× productivity) and explains why AI is a superpower for elite performers, a wake-up call for the bottom quartile, and a complete game-changer for SDR outreach, buyer trust, and hiring. If you lead a sales org, this 35-minute conversation is required listening. 🙌

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🏹 Key Topics Covered

00:00 - Intro & Jason returns

01:38 - AI: replace or superpower?

03:07 - Top 25% dominate revenue

04:38 - 91% teams miss quota

09:40 - AI’s impact on SDRs

12:46 - Outreach volume vs buyer fatigue

16:52 - Human trust + real-time signals

25:14 - Hiring for the AI era

28:25 - Will AI make sellers lazy?

31:12 - Keeping top talent engaged

💥 3 Biggest Lessons:

1. AI Widens the Performance Gap Top 25 % already produce 11× more — AI will make them unstoppable while exposing under-performers.

2. Bottom Quartile Must Adapt Fast If you don’t aggressively adopt AI tools, you’ll fall further behind as others 2–4× their productivity.

3. Hire Character, Teach Skills Work ethic and engagement can’t be automated — get these right and AI turns good sellers into great ones.

💬 Notable Quotes “AI will be a superpower… it will unlock new levels of productivity that allow your top sellers to become even more productive.” “91 % of all B2B sales teams didn’t hit their revenue targets.” “80 % of the revenue was generated by only 25 % of the sellers.” “I don’t buy that AI makes sellers lazy — laziness exists for other reasons.”

🙌 Thanks for listening! This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and post-produced by the team at videoforce.pro. If you enjoyed this episode, please smash like/share and subscribe!

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