Even if you're a solo service-provider, you need a clear and consistent brand to establish credibility and communicate to prospects your personality and vision for the business. Similarly, if you've been in business for a while, you need to make sure your brand is still current by rebranding and refreshing your assets. Today, I'm interviewing my rebrand creative director Jasmine Haitalani of Highflier Powerhouse to break down the ins and outs of branding in today's everchanging market.

Chapters

00:28 - Meet Jasmine Haitalani

01:40 - From Kendra Scott to creative director and entrepreneur

05:25 - Standing out instead of blending in

13:32 - When (and how) to brand and rebrand

23:25 - The best rebrands do this…

Be sure to check out Jasmine's podcast, Brand Your Way to a Million, at https://highflierpowerhouse.com/podcast

You can follow her agency, Highflier Powerhouse, on Instagram at https://www.instagram.com/highflierpowerhouse/

To learn more, visit https://highflierpowerhouse.com/

Visit my website at https://www.HeatherJoyHubbard.com and follow me on Instagram at https://instagram.com/HeatherJoyHubbard

Leave a comment on the YouTube version of this episode at https://youtu.be/0UYhwL3uPcU