Sydney Miller: Building HOUSEWORK into a Disruptive Fitness Brand - #181

Hustle Inspires Hustle with Alex Quin

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9d ago 23:09

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In this episode of Hustle Inspires Hustle, Alex Quin chats with Sydney Miller, founder of HOUSEWORK, about how she turned her at-home workouts into a nationally recognized fitness brand. From streaming Zoom classes during lockdown to opening her first brick-and-mortar studio in New York City, Sydney shares the pivotal moves, mindset shifts, and branding choices that helped her grow while staying true to her vision.

Episode Outline

[00:00:03] Welcome to Hustle Inspires Hustle feat. Sydney Miller

[00:02:15] Sydney’s start in fitness and SoulCycle background

[00:04:42] Birth of HOUSEWORK and early brand decisions

[00:08:03] Going digital during the pandemic

[00:11:12] Launching the flagship NYC studio

[00:14:35] Balancing tech with in-person experience

[00:17:56] Building community: real talk and practical strategies

[00:21:45] Why branding early mattered

[00:26:22] Niche focus and why it works

[00:30:11] The real cost of entrepreneurship

[00:34:20] Marketing, visibility, and staying consistent online

[00:39:48] Future of HOUSEWORK and possible Miami studio

[00:43:00] Final thoughts on legacy and empowerment

Wisdom Nuggets

Brand Early, Brand Smart: Sydney made the decision to name her brand HOUSEWORK instead of using her personal name. This set the foundation for building something scalable and community-driven.

Follow the Gut, Not the Crowd: Whether it was choosing to stick with house music or launching during a global crisis, Sydney followed her instincts—and that made all the difference.

Digital is Essential, But Not Everything: The app and livestreams elevated HOUSEWORK, but the brick-and-mortar studio brought a sense of place and physical community that tech alone can’t replace.

True Community Exists Without You: Sydney focuses on helping members build connections with each other, creating a space that lives beyond the founder's presence.

Be Your Brand’s Loudest Advocate: From daily TikToks to jumping on podcasts, Sydney knows that building visibility requires consistent, personal effort from the founder themselves.

Power Quotes:

"Even if you're not tech-savvy, you can still execute with the right team." - Alex Quin

"You have to just listen to your gut and make moves." - Sydney Miller

Connect With the Podcast Host Sidney Miller:

APP: (https://houseworkapp.com/)

Instagram: (https://www.instagram.com/sydmiller)

Connect With the Podcast Host Alex Quin:

Instagram: (https://www.instagram.com/alexquin)

Twitter: (https://twitter.com/mralexquin)

LinkedIn: (https://www.linkedin.com/in/mralexquin)

Website: (https://alexquin.com)

TikTok: (https://www.tiktok.com/@mralexquin)

Our Community

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182 episodes