In this week's episode we are talking to Mike Lawton, the founder of Five by Five: A global media company that has helped many brands like Call of duty, Lenovo, Ring, Tequila Patron and many more tell their authentic stories. With offices in Sydney, London, LA and Southampton Five by five has worked with brands of all shapes and sizes. When Mike Lawton founded Five by Five in the UK in April 1979, he set out with one clear goal; to become an agency that brands turn to for Loud and Clear communications. After all, that’s why we’re called Five by Five. It’s military shorthand for a perfect radio transmission: one that’s both Loud and Clear.

Mike retired in 2006, but we continue to be wholly privately-owned by the Lawton family with our global offices, in the UK, USA and Australia, all specialising in launch marketing. Some Highlight campaigns from the team at Five by Five. Call of Duty Black Ops 4: Global product launch. Tequila Patrón: The Perfectionists, Drinks launch campaign. Ring: Always home!Smart home security launch.

Learn Tips and tools from Mike about how to be brave in the current climate to amplify your brand.