An Interview with Jess Butcher, Co-Founder of Blippar an Augmented Reality Platform Jess Butcher is the Co-Founder and Chief Marketing Officer (CMO) of Blippar, the world's largest image recognition and augmented reality platform. With 200 employees, offices in 7 countries, a user-base of 50 million people, 1.5 billion blippable interactions and $45 million raised in its latest funding round; Bippar is expanding its ambitions, almost as rapidly as its baseline metrics. Blippar's focus has been on helping brands deliver augmented reality experiences to customers. Its image recognition software detects the camera, scans the frame and when it finds the trigger image, reads it and displays the augmented information as an overlay on the physical object. The overlay can be 2D or 3D, use location, video, game, or interactive elements and provides an AR experience directly on the device screen. It has proven enormously attractive to brands. Everyone from Coca Cola to Disney, has been keen to try it. Earlier this month, Blippar CEO Ambarish Mitra, unveiled a grander vision. At South By Southwest (SXSW) he showed off the latest version of the Bippar app. Due for April release, the app positions Blippar as a global player in mobile image based search and visual browsing. It is primed to recognise all English-language DVD covers, albums, fiction books and movie posters and Blippar expects to expand its functionality on a month-by-month basis. To find out more read the full article available at: http://hypernetec.com and visit http://Blippar.com