Lynne Murray is a graduate of the Royal College of Arts, and co-founder of Holition, a digital studio creating cutting-edge augmented reality retail and holo­graphic experiences. She marries the role of a trained designer, with that of a start-up, business leader. In-person she is warm and engaging and combines a fierce creative intellect, with world-class expertise on future focussed fashion and retail branding. She speaks with authority and con­fid­ence on the devel­op­ing language of the digital body and throws out some fas­cin­at­ing ideas during the course of our conversation. She has recently been appointed as Director of Digital Research at London College of Fashion, with a brief to explore new chal­lenges for tech­no­logy in fashion and establish a dialogue around the emerging research field of Digital Anthropology. In this interview, Lynne talks about how dialogues in digital fashion, tech­no­logy, augmented-reality and wearable computing are re-shaping ideas about the future of the body. More info: http://fashiondigitalstudio.com http://holition.com