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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Your content shouldn’t feel like pushing a boulder uphill. When you lock onto a deep, personal why, ideas snap into place, messaging gets simple, and your audience leans in because they finally understand what you stand for. We open up about the messy, vulnerable path to clarity and share the exact tools we used to build brands that can pivot without breaking.
We walk through the seven whys exercise, showing how to move past surface answers like money or freedom and get to the moments that shaped your voice. You’ll hear how a mission-first pitch unlocked funding, sponsorship, and national exposure, and why that outcome wasn’t luck it was alignment. Simon Sinek’s golden circle isn’t just theory (see YouTube for full video); it’s a practical filter for your offers, scripts, and social content, especially when your brain doesn’t fit the old mould.
If you’re neurodivergent, your difference can be the value: simplifying the complex, documenting the real process, and giving others the map you wish you had.
We don’t sugarcoat the discomfort. Digging for your why can feel slow and awkward, but that tension is where breakthroughs live. We share voice-note tactics, story prompts, and a simple check: if content feels forced, you’re probably off-purpose.
Bring it back to the foundation. We also talk strategy: why TikTok is leading consumer discovery, how to use it as a top-of-funnel engine, and how to keep your through line intact across every pivot and platform.
If you’re ready to stop chasing trends and start building a brand that lasts, press play. Then subscribe, share this with a creator who needs the nudge, and leave a review to tell us the first “why” you uncovered.
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Chapters
1. Welcome And Host Intros (00:00:00)
2. The Power Of Your Deep Why (00:00:56)
3. Digging With Seven Whys (00:03:20)
4. Foundation Metaphor: Sand Vs Concrete (00:05:20)
5. Brand And Personal Story Alignment (00:06:07)
6. Content Flow When Aligned (00:08:22)
7. Simon Sinek And The Golden Circle (00:09:56)
8. Funding Story: Selling The Why (00:12:06)
9. Seven Whys Exercise And Aha Moments (00:14:38)
10. ADHD, Dyslexia And Mission Clarity (00:17:11)
11. Documenting Journeys To Build Momentum (00:19:24)
12. Getting Uncomfortable To Grow (00:21:08)
107 episodes
