This episode is raw. It’s heavy. And honestly, I couldn’t finish recording it.

Today, I found myself facing one of the hardest days in my startup journey — a moment where everything I’ve built over the last 13+ months felt like it was unraveling. A breakdown in team alignment led to us failing to serve a paying customer, and that shook me deeply. Not just because of the lost trust, but because of what it meant for the brand we’ve been working so hard to build within the community.

In this episode, I open up about the stress, the questions, the heartbreak — and how all of this ties into a question I’ve asked before on this podcast:
At what point does the creator look at their creation, with all its chaos, and wonder — has it failed?

This isn’t a story wrapped up with solutions. It’s an honest reflection from the middle of the storm.

If you’ve ever built something you love… and watched it struggle, I hope this episode resonates with you. And if you’ve ever had a Creator’s Dilemma of your own, I’d love to hear your story.

You can share with me via WhatsApp or on the podcast’s Instagram page. Let's keep creating, even through the questions.