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We trade grind culture for grounded care, talk honestly about pregnancy and founder energy, and spotlight the BUMMED mission to destigmatize anorectal health with real solutions.

Here are the highlights:
• pregnancy reshaping fitness, sleep, and nutrition
• making “listen to your body” concrete
• designing founder time around energy peaks
• rejecting late-night hustle and burnout myths
• Jenny’s path from media to telehealth leadership
• why anorectal care is common yet stigmatized
• how BUMMED expands access with custom meds
• bold, values-led marketing for taboo topics
• everyday de-stress tools and tiny wins
• SLP NYC community, support, and not feeling alone
Subscribe, lock in, and let’s get fortified
Go to www.wefortifywellness.com to download our app as VIP BETA users:)
Use code fortify for 15% off at bummed.co

More about Jenny:

Jenny Dwork is passionate about building mission-driven brands, especially when it comes to healthcare. After leading marketing at the two largest women’s sexual and reproductive telehealth companies (Wisp and Thirty Madison), Jenny saw firsthand the power of digital health to increase access to highly stigmatized areas of care. Having personally struggled with the pain and shame of hemorrhoids and anal fissures, she saw an opportunity to use telehealth to change the narrative, and launched Bummed in fall 2025. Jenny brings with her 15+ years of marketing, communications, and leadership experience, working at media organizations like CNBC and Bloomberg, and at brands in the book, travel and shoe industries. She received her MBA from Columbia Business School, and lives in Brooklyn with her husband.

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**This information is not to be misconstrued as medical or psychological advice. Please contact your medical team if you have questions or concerns pertaining to your medical or psychological well-being. All of the linked products are independently selected, and curated by the fab Fortify team. If you love and buy something we link to, we may earn a commission.**

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Chapters

1. Season Nine Mission And Tone (00:00:00)

2. Introducing The Fortify Wellness App (00:01:01)

3. Meet Jenny And Her Why (00:02:03)

4. Stripping Titles To Core Self (00:04:15)

5. Pregnancy And Rethinking Fitness (00:06:03)

6. What Listening To Your Body Means (00:09:18)

7. Founder Energy And Time Design (00:12:08)

8. Rejecting Grind As Culture (00:15:10)

9. From Media To Digital Health (00:16:45)

10. Building BOM And Owning Stigma (00:20:21)

11. Bridging Care Gaps In Anorectal Health (00:23:41)

12. Pricing, Access, And Cash Pay (00:26:15)

13. Bold Marketing For Tough Topics (00:27:51)

14. Everyday Tools For Stress (00:30:04)

15. Community, SLP, And Not Feeling Alone (00:32:00)

16. Closing And Sponsor Message (00:33:51)

81 episodes