Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Brian Scordato and Brian Scordato | Tacklebox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Scordato and Brian Scordato | Tacklebox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Running a Concierge MVP (Part 3 of Starting a Startup Live On The Pod)
Manage episode 439521441 series 3230914
Content provided by Brian Scordato and Brian Scordato | Tacklebox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Scordato and Brian Scordato | Tacklebox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In part three of testing a startup idea live on the pod, we dive into the Concierge MVP - a crucial step in validating a startup idea by manually solving your customer's problem. We break down the four key ingredients of a Concierge MVP and follow our doctor friend as he builds one for his productivity idea, highlighting both the process and the fears that come with it.
- Episode 1 in the series: The Idea
- Episode 2 in the series: Acquiring Customers
- Tacklebox
- Idea to Startup Newsletter
- One Person Landing Page
Timestamps:
00:30 Intro - The Last 15%
03:41 Episodes 1 + 2 recap
07:02 Smooth Jazz
07:30 The Concierge MVP
08:56 The Four Ingredients of the CMVP
10:17 Ingredient One: Pick Your Frank
13:01 Ingredient Two: Find, and Convince, More Franks
15:30 The Landing Page
16:35 Champions and Risk
18:19 Ingredient Three: The Wedge
240 episodes
Share
Manage episode 439521441 series 3230914
Content provided by Brian Scordato and Brian Scordato | Tacklebox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Scordato and Brian Scordato | Tacklebox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In part three of testing a startup idea live on the pod, we dive into the Concierge MVP - a crucial step in validating a startup idea by manually solving your customer's problem. We break down the four key ingredients of a Concierge MVP and follow our doctor friend as he builds one for his productivity idea, highlighting both the process and the fears that come with it.
- Episode 1 in the series: The Idea
- Episode 2 in the series: Acquiring Customers
- Tacklebox
- Idea to Startup Newsletter
- One Person Landing Page
Timestamps:
00:30 Intro - The Last 15%
03:41 Episodes 1 + 2 recap
07:02 Smooth Jazz
07:30 The Concierge MVP
08:56 The Four Ingredients of the CMVP
10:17 Ingredient One: Pick Your Frank
13:01 Ingredient Two: Find, and Convince, More Franks
15:30 The Landing Page
16:35 Champions and Risk
18:19 Ingredient Three: The Wedge
240 episodes
All episodes
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1 Testing an Idea's Potential Using the ERP Rubric: FODMAPs 29:09
29:09 
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Play Later Play Later Lists Like LikedToday is Part 2 of the series introducing the ERP (Early Rep Potential) Rubric. The idea behind ERP is that the best idea for you is the one you can do "full rep" tests on the fastest. We help Erica evaluate the potential of her FODMAP idea, where she's looking to help people identify specific food sensitivities. We score the idea and get clarity on its potential. We also talk a little Jon Hamm. Tacklebox (test your startup idea) No Whisper Ideas (weekly newsletter, sign up to get a Notion copy of the ERP Rubric) How to Pick Which (of your many) Ideas to Pursue (ERP Rubric Part 1) Jon Hamm Show 00:30 ERP Rubric Part Two 03:52 The Ideas - Mold and FODMAPs 06:27 ERP Intro: Choose a Specific Customer 09:12 Part 1: Can You Find Your Customer? 12:59 Part 2: Can You Convert Customers? 17:01 Part 3: Can You Build a Solution? 21:12 Part 4: Collecting Feedback 23:19 Part 5: Organic Growth Potential 25:23 The Final Two Questions 28:00 The End…
Today, we're trying something new. We send out the No Whisper Ideas newsletter every Sunday, and today, we posted it here. Maybe you'll like it. It's on Startup Misogis, a way to make a visible, memorable dent in your year. Tacklebox No Whisper Ideas The North Fork Century The Ride Misogi Jesse Itzler Proof That You Can Do Hard Things 00:00 Intro - What This Is 01: 34 A 100 Mile Bike RIde 02:22 A Misogi Challenge 04:16 Startup Misogis…
1 How to Pick Which (Of Your Many) Ideas to Pursue 23:45
23:45 Play Later Play Later Lists Like Liked23:45
Play Later Play Later Lists Like LikedGot a notebook full of startup ideas but no clue which one to build first? In this week’s pen-and-paper episode, we walk through the ERP—Early Rep Potential—Rubric, our simple scoring system that shows you which idea you can run the fastest customer “reps” on. We’ll put Erica (a Tacklebox member juggling “easily twenty ideas”) to the test, scoring her two biggest concepts live. Want to follow along? Grab an editable copy of the ERP template at gettacklebox.com when you sign up for our No Whisper Ideas weekly article here . Tacklebox No Whisper Ideas 00:30 When You’ve Got Lots of Startup Ideas (Meet Erica) 02:32 The Two Types of Entrepreneurs 07:13 Erica’s Ideas 1 2:40 Smooth Jazz 13:05 Reps 16:20 The ERP Rubric 22:51 The ERP in Action…
Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it. Tacklebox Hero Timestamps 00:30 Your Startup Identity 01:30 How to Swim 04:17 How to Learn Something New 06:34 Re-learning How to Make Decisions 08:45 Tacklebox - two week free trial 09:15 Carl’s Idea - AI for Learning Spanish 13:13 The Decision Equation 14:15 Picking a Customer 19:30 Identity: Your Decision Filter 21:30 Four Identity Exercises 24:13 The End: What Do You Want?…
We're Back! Today, we'll talk about Extreme Quality - the best way to create contrast for your startup and the antidote to the average stuff most people are pumping out. We’ll unpack the six key components of identifying a high-leverage customer moment, explore how the Car Guy built a wildly successful business by eliminating hassle, and explain how most founders are focusing on the wrong thing. Also, Gladiators and Steve Carmichael. Tacklebox (new free 2-week trial) Byldd - $10k one month MVP 00:27 Anxious People 04:17 Email Opportunity 08:20 Extreme Quality 10:00 Byldd - a development agency we trust 11:10 The Quality Misunderstanding 12:20 The Quality Equation 14:43 Example: The Car Guy 19:09 The Six Components of a Moment 23:33 A Clarification, and The End…
Today, we'll talk about the four steps I'd take if I needed to start a startup in 2025. We'll also talk about idiots. We begin by embracing the reality that both founders and customers are irrational. Then, we build out steps and a process to address this. We start with a life audit, increase our Luck Surface Area, tackle the unit economics of working with one customer, and build out a system for accountability. This is a fun episode - one of my favorites in a while. Tacklebox - code "MuchAdoAboutStuffing" for 20% off month one How to Engineer Luck A Weekly Prioritization and Audit Framework for Entrepreneurs Timestamps 00:30 Intro - A Listener Email 02:59 A Note on Idiots 06:33 Part 1: Actually Make Time For A Startup 08:23 The Life Audit Exercise 11:33 The Budget Audit Exercise 12:23 Smooth Jazz 12:54 Part 2: Plan for Luck 16:38 Part 3: Focus on One Person 20:16 Part 4: A System 24:30 The End: Enthusiasm…
1 Testing an Idea Live on the Pod, Part Two: AI for Parenting 25:15
25:15 Play Later Play Later Lists Like Liked25:15
Play Later Play Later Lists Like LikedToday is episode two of testing an idea (AI for Parenting) live on the pod. We use a second round of interviews to go deep on the actual problem we're solving for parents, pull inspiration from an AI tool in the dementia care space, and end up with a Wedge product that'll use voice notes to reduce the pain of handoffs. We also hit on one of my favorite tactics - The Pain Text. Hot Frosty is in there, too, because why not. Tacklebox Customer Interview Workshop You And Your Research - Richard Hamming How to Find Your Wedge 00:30 Intro 01:20 Part 1 Recap 06:00 Picking the Problem 07:44 Interviews Round Two 10:54 The Text Prompt Tactic 14:51 What are the Stakes? 15:52 Customer Interview Workshops 16:20 The Wedge 21:01 Problems and Pain 22:20 The Stakes, Part Two 23:30 What’s Next…
Today is day one of testing an idea live on the pod. We talk through how to turn a big, broad idea (AI for Parenting) into something actionable, the three questions every startup must answer, and how to balance curiosity with focus. Also, we talk about both my son and trees swaying to Bruno Mars. Tacklebox Granola 00:30 Intro - Testing a Startup Idea Live 03:01 The Three Questions for Any Startup 04:40 Where Magic Comes From 07:44 Smooth Jazz 08:16 Who’s it For + What’ll it Help Them Do? 12:32 The Four Potential Problems 13:52 Problem Selection…
1 Thanksgiving Mailbag: Are all the good ideas taken? What should I do about AI? What single skill should I focus on? 21:25
21:25 Play Later Play Later Lists Like Liked21:25
Play Later Play Later Lists Like LikedA special Thanksgiving mailbag episode answering your biggest questions (plus a holiday deal for the dedicated listeners who aren't too busy with pumpkin pie). We tackle the one thing you should actually be doing with AI right now, why competition is often the best thing that could happen to your startup, and the single most important habit every founder needs to build. Plus, Derek Jeter makes a surprise appearance to ask about imposter syndrome, and we break down why choosing the right TV show might make you a better entrepreneur. Come for the smooth jazz transitions, stay for the actionable startup advice. #MuchAdoAboutStuffing Tacklebox - "muchadoaboutstuffing" Claude How to Engineer Luck Slow Horses Timestamps: 00:30 Intro - The Mailbag 02:08 Question One: How to Actually Use AI Right Now 06:00 Electric Vehicle Problem Language 08:52 Question Two: Which Tactic? 14:09 Question Four: Are All The Good Ideas Taken? 19:24 The End - how to help…
1 Three Ways to Approach Your Startup Like a Pro (Encore) 21:54
21:54 Play Later Play Later Lists Like Liked21:54
Play Later Play Later Lists Like LikedToday, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason. XLR8 Dev Tacklebox Hey Jealousy Put Your Ass Where Your Heart Wants To Be Timestamps 00:30 - Listener Child Therapist Idea Email 05:42 - XLR8 Dev 06:50 - Live in Reality, and Choose Where You Compete 10:45 - Categories 12:57 - Anti-Marketing 17:11 - Put Your Ass Where Your Heart Is 19:45 - Bonus - Value First 21:00 - The End…
Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again. PARTNER: XLR8 Dev Tacklebox (code Holiday for 50% off month one) Graham Weaver Timestamps: 00:30 How to get lucky 03:11 Story Time: Getting Press for 3Degrees 11:06 XLR8dev.com 12:32 The Five Types of Luck 15:05 Luck for a Date Planning Service 16:25 Luck Gatekeepers 17:45 Luck Routines and your Luck Budget…
1 How to Productize Your Customer's First Step (Encore) 20:56
20:56 Play Later Play Later Lists Like Liked20:56
Play Later Play Later Lists Like LikedToday we'll dig in on productizing your customer's first step. This is the best path to building a product that generates revenue immediately so that you've got some runway and flexibility to build. We'll walk through a few examples, including a Family Operating System that came in at 3am last Thanksgiving from a listener. Tacklebox (50% off with code Holiday) Timestamps 00:30 The Thanksgiving Startup Idea - The Family Operating System 05:24 Smooth Jazz, with an Offer 06:06 Productize the First Step 09:16 Theory + Process 11:30 Good Customers and Good Dams 13:30 A Writing Startup 17:02 The First Step for the Family Operating System…
1 A Thing That Always Works: The 5-Minute List 19:03
19:03 Play Later Play Later Lists Like Liked19:03
Play Later Play Later Lists Like LikedToday, we dive into the Always Work and Never Work Lists to pull out a method that's immeasurably useful for our founders: The 5-Minute List. A system that helps you turn scattered pockets of time into meaningful work - rebranding "Sand" tasks (from the Sand and Stones framework) to "Pebbles." We leverage AI to break intimidating projects down and minimize transition time to remove all friction. XLR8 Dev Tacklebox Workshops The Midnight Library Sand and Stones Episode of Idea to Startup Deep Work Claude - my favorite current AI Idea to Startup Newsletter 00:33 Intro - The Always Work and Never Work Lists 04:00 XLR8DEV.com 05:22 The Five Minute List Part 1: Sand and Stones 08:29 Revenge of the Sand - a Founder Story 09:25 Pebbles 12:02 Your Subconscious 13:00 Four Steps to Build Your Five Minute List 17:16 The End - Coworking…
1 Three Types of Problems Worth Your Time to Solve 23:15
23:15 Play Later Play Later Lists Like Liked23:15
Play Later Play Later Lists Like LikedToday we talk through the three types of problems that deserve a solution. We start off with a few higher level thoughts about problems and startups - specifically around achievement incentives and how some bad early decisions usually can't be salvaged by good decisions later on. Then we talk through Hole Problems, Teleporter Problems, and Status Level Jump Problems. Tacklebox Customer Interview Workshop Getting God at the Wrong Thing 00:40 The Types of Problems Customers Will Solve 01:00 Manhattan in 2007 05:48 Achievement Incentives 06:30 Be Careful What You’re Getting Good At 07:37 Nat Eliason - Getting Too Good at the Wrong Thing 08:21 Bad Early Decisions James Clear 09:53 Tacklebox 10:54 Problem Archetype 1: Hole Problems 14:23 Baby Quip 17:04 Problem Archetype 2: Teleporter Problems 19:19 Problem Archetype 3: Status Level Jump…
1 Another Lesson at 40: Three Shortcuts for Getting Started 22:35
22:35 Play Later Play Later Lists Like Liked22:35
Play Later Play Later Lists Like LikedToday, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener get started on their idea - an AI tutor's assistant - with three shortcuts to set their life up in a way that makes it easier to start a startup than to not. We talk through Just-In-Time Prep, Forcing Functions, and life design. This episode is meant to be a blueprint for you to take action and keep momentum. Tacklebox Customer Interview Workshop Idea to Startup Newsletter Kevin running from the furnace 00:34 Intro 03:30 The Idea: AI for Tutors 07:27 Jazz - Customer Interview Workshop 07:57 Just-In-Time Prep 11:55 Search for Hooks 14:14 The Three Step System 15:40 Forcing Function Examples 18:13 Reinforcing Markers 20:06 The End: Jump in the Ocean…
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