The Four Questions That Kill Bad Differentiators (feat. The Rabbi, The Coffee Founder, And The Poison Ivy Guy) Idea To Startup podcast

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The Four Questions that Kill Bad Differentiators (feat. The Rabbi, The Coffee Founder, and The Poison Ivy Guy)

Idea to Startup

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Most founders don't know what their differentiator is. That's a problem. Today, we walk through two paths to help you find a differentiator strong enough to anchor a business. We also help you root out bad differentiators - the ones that'll just waste your time. There's also a story about a Rabbi's wisdom, a founder making decaf coffee, and a poison ivy company I'm obsessed with.

00:30 Differentiator Intro
01:45 Rabbi Joke
05:15 Smooth Jazz
05:45 How to Find Your Differentiator
06:46 Path 1: Letting a Customer Tell You
11:41 Path 2: Four Questions to Pick Your Differentiator
19:32 How to Test Differentiators
21:00 The Reality of Differentiators (Downer)
22:16 The End - Taking Yourself Seriously

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265 episodes

#Entrepreneur #Business #Marketing #Brian Scordato #Brian Scordato | Tacklebox #Customer #Startups #Accelerator #Entrepreneurship #New York Entrepreneurs #Acquisitions #Nyc Startups

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