Cheryl Leitschuh, nicknamed the "Yoda for Small Businesses", has a 30-year track record of creating a successful, sustainable and impactful business of her own. Now her quest is to help other women who are either just starting out or those working on creating life on their own terms get to where they want to go, faster and with a toolkit that is packed with wisdom, insight and thoughtful action-taking guidance to rid them of the overwhelm and get them focused on their goals. As an author, Cheryl's latest book, "Straight Talk for Smart Business Women" is a thoughtful guide helping business owners create their own sustainable business. We get to talk about her book, her passions and her best stories. Connect with Cheryl by visiting her website: https://www.cherylleitschuh.com Grab her generous offer of the Brand Archetype course here: http://www.straighttalktraining.com.respond.ontraport.net/branding-with-archetypes Use the promo code: Idea2Launch to get the discount.