In episode 267 of the IDEAS+LEADERS Podcast, I’m joined by Alex M.H. Smith - bestselling author of No Bullsht Strategy*, founder of Basic Arts, and trusted advisor to leaders who want to make strategy simple, bold, and powerful enough to inspire real action.

Alex has worked with billion-dollar brands like Porsche and fast-moving startups worldwide, helping them escape me-too competition and uncover the only value their business can deliver. His no-fluff approach to strategy has built him a global audience on LinkedIn and YouTube, where he challenges leaders to think differently about what strategy truly means.

In this dynamic conversation, we explore:

• Why most companies don’t actually have a strategy - and how to fix it

• The “Only, not Best” rule for escaping competition

• How to turn theory into bold, practical business moves

• Why chasing competitors or customers leads to mediocrity

If you’re a business owner or leader ready to simplify your strategy, stand out from the crowd, and drive decisive action across your organization - this episode is packed with clarity and inspiration.

You can connect with Alex here Home - Basic Arts

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